Impacto de las percepciones turísticas, la imagen del destino y la satisfacción del turista en la lealtad del destino: un modelo conceptual
DOI:
https://doi.org/10.25145/j.pasos.2013.11.039Palabras clave:
percepción, imagen, satisfacción, lealtad, atributos, determinantesResumen
El objetivo de este trabajo de investigación es desarrollar un modelo teórico de fidelización de destinos utilizando la percepción, la imagen y la satisfacción del turista. Estos componentes de análisis del estudio,
atributos, factor que influye en la imagen del destino y examinar la satisfacción de los turistas y los determinantes de la lealtad al destino. Este es un documento conceptual que intenta evaluar los recientes intentos empíricos sobre el destino
imagen, satisfacción y lealtad de los turistas. El modelo de marco conceptual se desarrolla sobre la base de la investigación teórica y empírica existente en el campo del marketing de destinos. Los modelos incluyen cuatro construcciones. Las construcciones de Percepción Turística han sido influenciadas por factores como Atractivos Históricos y Culturales, Asequibilidad del Destino, Entorno Turístico, Atractivos Naturales, Entretenimiento e Infraestructura. La construcción de la imagen del destino ha sido influenciada por factores como la infraestructura y las instalaciones, las atracciones patrimoniales, las atracciones naturales, la seguridad y la limpieza del destino, la comunidad local y la atmósfera de almejas, el rejuvenecimiento y el precio del servicio y la asequibilidad. El constructo de satisfacción ha sido influenciado por factores como Entretenimiento, Atracciones y Atmósfera del Destino, Alojamiento, Comida, Servicios de Transporte y Compras. El constructo de lealtad al destino ha sido influenciado por las intenciones de volver a visitarlo, la promoción de boca en boca y la recomendación a otros. El resultado del estudio anterior revela que la percepción del turista, la imagen del destino y la satisfacción del turista influyen directamente en la lealtad al destino. Los resultados del estudio tienen importantes implicaciones de gestión para los directores de marketing de los destinos.
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