Evolução das avaliações de hotéis costeiros espanhóis (2011-2014)
DOI:
https://doi.org/10.25145/j.pasos.2016.14.009Palavras-chave:
hotéis, opiniões, notações, reservaResumo
Comentários de hotéis registrados no Booking.com, fornecem informações importantes tanto para viajantes individuais, hoteleiros e pesquisadores da indústria. Desenvolvemos um estudo baseado nesta base de dados, utilizando mais de 1.000 hotéis espanhóis do chamado "sun and beach tourism", que recolhem cerca de 200.000 resenhas de hotéis. Estabelecemos uma diferenciação por província e coletamos duas amostras de dados, espaçadas por dois anos durante o período de 2011-2014. Obtemos várias conclusões sobre as diferenças por províncias e a evolução das avaliações dos hotéis ao longo da actual crise económica.
Downloads
Referências
Andalucía Lab 2014. “Big Data en turismo: primera aproximación a la reputación online en destinos”. Disponible en: http://www.bigdata.andalab.org (Consultado el 30/12/2014)
Bjørkelund, E., Burnett, T. H., y Nørvåg, K. 2012. “A study of opinion mining and visualization of hotel reviews”. In Proceedings of the 14th InternationalConference on Information Integration and Web-based Applications & Services (pp. 229-238). ACM.
Blackshaw, P., y Nazzaro, M. 2006. “Consumer-generated media (CGM) 101: Word-of-mouth in the age of the web-fortified consumer”. A Nielsen BuzzMetrics White Paper, Second Edition, Spring. http://www.nielsen-online.com/downloads/ us/buzz/nbzm_wp_CGM101.pdf (Consultado el 30/07/2014)
Booking 2014. “Presentación”. Disponible en: http://www.booking.com/content/about.es.html?dcid=1&sid=77e8 71c518c93e916c612e3441e9864d (Consultado el 30/07/2014)
Bronner, F., & de Hoog, R. 2011. “Vacationers and eWOM: Who Posts, and Why, Where, and What?”. Journal of Travel Research, 50(1), 15–26.
Buhalis, D., & Law, R. 2008. “Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research”. Tourism Management, 29(4), 609–623.
Catterall, M., y Maclaran, P. 2002. “Researching consumers in virtual worlds: A cyberspace odyssey”. Journal of Consumer Behaviour, 1(3), 228–237.
Chen, Y., y Xie, J. 2008. “Online consumer review: Word-of-mouth as a new element of marketing communication mix”. Management Science, 54(3), 477-491.
Chevalier, J. A., y Mayzlin, D. 2003. “The effect of word of mouth on sales: Online book reviews”. Journal of Marketing Research, 43(3), 345-354.
Constable, N. 2003. Romance on a global stage: Pen pals, virtual ethnography, and” mail order” marriages”. Univ of California Press.
Costantino, G., Martinelli, F., y Petrocchi, M. 2012. “Priorities-based review computation”. In AAAI Spring Symposium, 2012 1st Workshop on Intelligent Web Services Meet Social Computing (Vol. 12, p. 04).
De Albornoz, J. C., Plaza, L., Gervás, P., y Díaz, A. 2011. “A joint model of feature mining and sentiment analysis for product review rating”. In Advances in information retrieval (pp. 55-66). Springer Berlin Heidelberg.
Del Chiappa, G. & Dall’Aglio, S. 2012. “Factors influencing travellers’ e-ratings and e-complaints about hotel services: Insights from an Italian tourism destination”. In M. Fuchs, F. Ricci and L. Cantoni (Eds), Information and Communication Technologies in Tourism 2012, 448-459. Vienna, Austria: Springer.
Dellarocas, C. 2003. “The digitization of word of mouth: Promise and challenges of online feedback mechanisms”. Management Science, 49(10) 1407–1424.
Dickinger, A., & Mazanec, J. 2008. “Consumers’ preferred criteria for hotel online booking”. In P. O’Connor, W. Höpken and U. Gretzel (Eds), Information and Communication Technologies in Tourism 2008, 244–254. Vienna, Austria: Springer
Duan, W., Gu, B., y Whinston, A. B. 2008. “The dynamics of online word-of-mouth and product sales--An empirical investigation of the movie industry”. Journal of Retailing, 84(2), 233-242.
Filieri, R., y McLeay, F. 2014. “E-WOM and Accommodation An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews”. Journal of Travel Research, 53(1), 44-57
Goldenberg, J., Libai, B., y Muller, E. 2001. “Talk of the network: A complex systems look at the underlying process of word-of-mouth”. Marketing letters, 12(3), 211-223.
Gretzel, U., y Yoo, K. H. 2008. “Use and Impact of Online Travel Reviews”. In P. O’Connor, W. Höpken & U. Gretzel (Eds.), Information and Communication Technologies in Tourism 2008 (pp. 35-46). Vienna: Springer.
Grinshpoun, T., Gal-Oz, N., Meisels, A., y Gudes, E. 2009. “CCR: A model for sharing reputation knowledge across virtual communities”. In Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology-Volume 01 (pp. 34-41). IEEE Computer Society.
Gruen, T. W., Osmonbekov, T., y Czaplewski, A. J. 2006. “eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty”. Journal of Business research, 59(4), 449-456.
Hine, C. 2000. Virtual ethnography. London: Sage Publications Ltd.
Jiménez, S., y Prats, L. 2006. “El turismo en Cataluña: evolución histórica y retos de futuro”. PASOS. Revista de Turismo y de Patrimonio Cultural, 4(2).
Korfiatis, N., y Poulos, M. 2013. “Using online consumer reviews as a source for demographic recommendations: A case study using online travel reviews”. Expert Systems with Applications, 40(14), 5507-5515.
Kozinets, R. V. 2002. “The field behind the screen: using netnography for marketing research in online communities”. Journal of marketing research, 39(1), 61-72.
Lewis, D., y Bridger, D. 2001. “The soul of the new consumer: Authenticity-what we buy and why in the new economy”. London: Nicholas Brealey Publishing.
Mann, C., y Stewart, F. 2000. Internet communication and qualitative research: A handbook for researching online. London: Sage Publications Ltd.
Mellinas, J. P., Martínez María-Dolores, S. M., y Bernal García, J. J. 2012. “Hotel reviews databases. The case of spanish coastal hotels”, 4º EMUNI Research Souk The Euro-Mediterranean Student Research Multi-conference.
Mellinas, J. P., Martínez María-Dolores, S. M., y Bernal García, J. J. 2015. “Booking. com: The unexpected scoring system”. Tourism Management, 49, 72-74.
Neuhofer, B., Buhalis, D., Ladkin, A. 2013. “A Typology of Technology-Enhanced Tourism” Experiences”. International Journal of Tourism Research, 16(4), 340-350.
Melnik, M. I., y Alm, J. 2002. “Does a seller’s ecommerce reputation matter? evidence from ebay auctions”. The journal of industrial economics, 50(3), 337-349.
Pan, B., MacLaurin, T., y Crotts, J. C. 2007. “Travel blogs and the implications for destination marketing”. Journal of Travel Research, 46(1), 35-45.
Puri, A. 2007. “The web of insights-The art and practice of webnography”. International journal of market research, 49(3), 387-408.
Puri, A. 2009. “Webnography: Its evolution and implications for market research”. International Journal of Market Research, 51(2), 273-275.
Resnick, P., & Zeckhauser, R. 2002. “Trust among strangers in Internet transactions: Empirical analysis of eBay’s reputation system”. Advances in Applied Microeconomics, 11, 127–157.
Ricci, F., y Wietsma, R. T. A. 2006. “Product Reviews in Travel Decision Making”. In M. Hitz, M. Sigala & J. Murphy (Eds.), Information and Communication Technologies in Tourism 2006 (pp. 296-307). Vienna: Springer.
Segaran, T. 2007. Programming collective intelligence: building smart web 2.0 applications. O’Reilly Media.
Stokes, D., y Lomax, W. 2002. “Taking control of word of mouth marketing: the case of an entrepreneurial hotelier”. Journal of small business and enterprise development, 9(4), 349-357.
Surowiecki, J. 2004. The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations. London: Little, Brown.
UNWTO 2014. UNWTO World Tourism Barometer. Disponible en: http://www.siimt.com/work/models/siimt/Resource/c9a74953-565e-4413-9c83-c542201549ba/PDF_RankingOMT2014Jun.pdf (Consultado el 30/12/2014)
Vermeulen, I. E., y Seegers, D. 2009. “Tried and tested: The impact of online hotel reviews on consumer consideration”. Tourism Management, 30(1), 123-127.
Williams, M. 2007. “Avatar watching: participant observation in graphical online environments”. Qualitative Research, 7(1), 5-24.
Yacouel, N., y Fleischer, A. 2012. “The role of cybermediaries in reputation building and price premiums in the online hotel market”. Journal of Travel Research, 51(2), 219-226.
Zhu, F., y Zhang, X. 2010. “Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics”. Journal of Marketing, 74(2), 133-148.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
Os autores entendem que uma verificação de plágio autoplágio será realizada, e o artigo poderá ser removido a qualquer momento do fluxo editorial.