The role and attributes of entrepreneurs at South Africa’s largest arts festival.

E. Jonker; M. Saayman; S. de Klerk

doi:10.25145/j.pasos.2009.07.027

Autores

E. Jonker
M. Saayman
S. de Klerk

DOI:

https://doi.org/10.25145/j.pasos.2009.07.027

Palavras-chave:

Klein Karoo Festival das Artes, Atributos, Análise factorial, Empresário festival

Resumo

O Klein Karoo National Arts Festival (KKNK) em Oudtshoorn, África do Sul, é o maior festival de artes na África do Sul. O objetivo desta pesquisa foi determinar os atributos e o papel dos empresários no Klein Karoo National Arts Festival. Isto foi feito por meio de um questionário (N=249). Após a obtenção dos dados, foram realizadas duas análises fatoriais. A primeira análise fatorial revelou seis fatores (atributos empreendedores), a saber, habilidades organizacionais, engenhoso- capacidade, auto-dificultação, exploratório, adquirido habilidade e unidade, dos quais a capacidade teve o maior valor médio. A segunda análise fatorial identificou o papel dos empresários na KKNK e revelou três papéis principais, nomeadamente a promoção de festivais, a promoção de produtos e a geração de rendimentos, dos quais a promoção de produtos teve o maior valor médio. Esta é a primeira vez que os papéis de empresários em festivais foram investigados na África do Sul.

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Biografia do Autor

E. Jonker

Workwell Research Unit North West University (South Africa) 2520.

M. Saayman

Institute for Tourism and Leisure Studies and Workwell Research Unit North West University (South Africa) 2520.

S. de Klerk

Institute for Tourism and Leisure Studies and Workwell Research Unit North West University (South Africa) 2520.

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