O papel do destino turístico na escolha dos alunos do centro académico internacional: o caso do programa erasmus na Ilhas Canárias
DOI:
https://doi.org/10.25145/j.pasos.2015.13.012Palavras-chave:
Estudantes internacionais, turismo académico, imagem do destino, universitáriosResumo
O estudo propõe aferir a importância da universidade a par dos fatores do destino turístico na escolha dos alunos internacionais face ao posicionamento para seus estudos e ao seu posterior grau de satisfação. Usando uma amostra a partir do programa de intercâmbio Erasmus, nas Ilhas Canárias, um dos principais destinos turísticos europeus, os resultados mostram o potencial que o turismo académico poderá ter para o destino de acolhimento e, em particular, a importância dos fatores de atração ligados ao destino. Neste sentido, para aproveitar esse potencial, é essencial desenvolver estratégias de colaboração entre os gestores do destino e os responsáveis pelo centro académico analisado.
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