O papel do destino turístico na escolha dos alunos do centro académico internacional: o caso do programa erasmus na Ilhas Canárias

Autores

  • Javier Mendoza Jiménez
  • Francisco Javier García Rodríguez

DOI:

https://doi.org/10.25145/j.pasos.2015.13.012

Palavras-chave:

Estudantes internacionais, turismo académico, imagem do destino, universitários

Resumo

O estudo propõe aferir a importância da universidade a par dos fatores do destino turístico na escolha dos alunos internacionais face ao posicionamento para seus estudos e ao seu posterior grau de satisfação. Usando uma amostra a partir do programa de intercâmbio Erasmus, nas Ilhas Canárias, um dos principais destinos turísticos europeus, os resultados mostram o potencial que o turismo académico poderá ter para o destino de acolhimento e, em particular, a importância dos fatores de atração ligados ao destino. Neste sentido, para aproveitar esse potencial, é essencial desenvolver estratégias de colaboração entre os gestores do destino e os responsáveis pelo centro académico analisado.

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Biografia do Autor

Javier Mendoza Jiménez

Postgraduate student

Masters in European Studies

University of Latvia

Enterprise and Society Research Group Member

Universidad de La Laguna

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Publicado

2014-09-26

Como Citar

Mendoza Jiménez, J., & García Rodríguez, F. J. (2014). O papel do destino turístico na escolha dos alunos do centro académico internacional: o caso do programa erasmus na Ilhas Canárias. PASOS Revista De Turismo Y Patrimonio Cultural, 14(3), 175–189. https://doi.org/10.25145/j.pasos.2015.13.012

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