Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil

Yákara Vasconcelos Pereira Leite; Juliana Pinheiro da Silva; Manuela Souza Constantino Oliveira

doi:10.25145/j.pasos.2012.10.039

Autores

Yákara Vasconcelos Pereira Leite
Juliana Pinheiro da Silva
Manuela Souza Constantino Oliveira

DOI:

https://doi.org/10.25145/j.pasos.2012.10.039

Palavras-chave:

Experiência em matéria de consumo, Hospitalidade, Homossexuais, Marketing experiencial, Subcultura dos consumidores e

Resumo

O objetivo geral desta pesquisa é identificar fatores ambientais na hospitalidade que levam os homossexuais entrevistados a experiências memoráveis de consumo em hotéis e pousadas. Esta pesquisa foi realizada sob abordagem qualitativa descritiva. Nesta perspectiva, foram entrevistados gays de dois estados do nordeste do Brasil. As narrativas foram apresentadas com o objetivo de potencializar a formação de categorias. Em relação aos resultados, observou-se que a experiência de consumo é memorizada como positiva ou negativa devido ao desempenho de fatores relacionados à prestação de serviços e infraestrutura. Portanto, notou-se que o serviço de hospitalidade influencia a experiência de consumo dos homossexuais entrevistados a um ponto que se torna memorável.

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Biografia do Autor

Yákara Vasconcelos Pereira Leite

Professora do Departamento de Agrotecnologia e Ciências Sociais da Universidade Federal Rural do Semi-Árido e doutoranda em Administração da Universidade Federal de Pernambuco (Brazil).

Juliana Pinheiro da Silva

Graduada em Hotelaria pela Universidade Federal de Pernambuco (Brazil).

Manuela Souza Constantino Oliveira

Aluna do International Master of Science in Business Administration – UCP/ FCEE.

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