Antecedentes da decisão dos turistas sul-americanos de comprar pacotes turísticos para a Bolívia através da Internet
DOI:
https://doi.org/10.25145/j.pasos.2020.18.007Palavras-chave:
Confiança, Privacidade, Atitude, Turismo, Decisão de aquisição, Compras Online, Pacote TurísticoResumo
Esta investigação analisou o efeito da confiança nos pacotes de viagens em linha, a confiança nos métodos de pagamento em linha e a preocupação com a privacidade da informação sobre a atitude em relação às ofertas e promoções em linha e o efeito desta na intenção de comprar serviços turísticos através da Internet entre 120 turistas sul-americanos que visitam Cochabamba, Bolívia. Verificou-se que a confiança nos pacotes turísticos e a preocupação com a privacidade da informação afectam significativamente a atitude em relação às ofertas e promoções; no entanto, a confiança nos meios de pagamento não afecta a atitude em relação às ofertas e promoções. Finalmente, a confiança nos pacotes turísticos e a preocupação com a privacidade da informação afectam indirectamente a intenção de compra através da atitude em relação às promoções.
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