Vender cultura? Entre a mercantilização e o controle cultural no turismo alternativo indígena.
DOI:
https://doi.org/10.25145/10.25145/j.pasos.2014.12.002Palavras-chave:
Turismo alternativo, Os povos indígenas, Natureza/Cultura Nexus, Eco -Turismo cultural, Mercantilização/autenticidade, México, PeruResumo
As culturas indígenas são importantes para o turismo, mas seus proprietários têm sido sistematicamente excluídos de seus benefícios e controle. Para contrariar esta tendência, algumas organizações indígenas estão a tornar-se agentes turísticos que oferecem um turismo ecológico-cultural alternativo. Seu mercado do nicho tem o consciousness social e ecológico mas, baseado em ideologies postcolonialist, espera ainda a cultura ser “autêntico”. Para ter êxito, as organizações indígenas precisam de gerir as tensões entre a sua própria cultura e identidades, e o que o mercado exige. Aplicando a noção de controle cultural, neste artigo eu avalio como os projetos alternativos em México e em Peru tratam do desafio da cultura e da natureza do produising em seus próprios termos. Para compreender os paradoxos que enfrentam, analiso as suas representações culturais, identidades organizacionais e alianças através de uma leitura etnográfica das suas histórias na Internet.Downloads
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
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