Sazonalidade do turismo de cruzeiro nos portos espanhóis Uma abordagem multivariada
DOI:
https://doi.org/10.25145/j.pasos.2018.16.016Palavras-chave:
turismo de cruzeiro, sazonalidade, análisis multivariada, índice de Gini, Análise de clustersResumo
O objectivo deste documento é propor uma abordagem metodológica para a análise da sazonalidade do turismo de cruzeiro. Por meio de técnicas estatísticas multivariadas, fator principal e análise de clusters, obtém-se uma classificação dos portos de destino, baseada na distribuição mensal dos passageiros de cruzeiros. Além disso, o índice de Gini é obtido como uma única medida anual da concentração sazonal em cada destino. A aplicação da metodologia proposta aos portos espanhóis, com dados mensais abrangendo os últimos cinco anos, revela que existem alguns grupos homogêneos de portos com padrões sazonais estáveis e similares, enquanto alguns outros portos apresentam perfis sazonais menos estáveis e heterogêneos.
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