Health and wellness tourism in the Azores: The case of senior tourists
DOI:
https://doi.org/10.25145/j.pasos.2024.22.050Keywords:
Senior Tourism, Health and well-being tourism, Motivations, Interests, Azores, PortugalAbstract
Global demographic aging comes from economic, social, and health policies, in which the individual plays an active role in his or her own health and well-being. The Autonomous Region of the Azores, internationally known for the beauty of its natural landscapes, is recognised as the first archipelago considered a sustainable destination at the world level. This research aimed to explore the concerns, activities/interests, and motivations of seniors who have visited or wish to visit the Azores Region. This article analyzes the profile of the senior “tourist”, explores the motivations and interests for visiting the Azores, investigates differences between the groups, and analyses possible predictors. It is suggested that stakeholders should have greater investment in the quality and (re)creation of health and wellness tourism products.
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