Destination Branding, Heritage and Authenticity: Theme of a new international conference
DOI:
https://doi.org/10.25145/j.pasos.2012.10.020Keywords:
destination branding, heritage, authenticityAbstract
The growing academic dynamism and the concomitant scientific “effervescence” that sha- pes the tourism domain invite us to consider certain concerns and assumptions of the clas- sical authors, especially those from the Anthro- pology and Sociology, highlighting once more the crucial question: , does it still make sense to coordinate efforts aimed to get consensus on a desired general theory of tourism in the current postmodern perspective/paradigm?
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