Affordable tourism as a competitive advantage: implications for the image of the tourist destination
DOI:
https://doi.org/10.25145/j.pasos.2013.11.042Keywords:
destination image, affordable tourism, destination communicationAbstract
The image of tourist destinations is commonly associated with their natural and cultural attributes and their advantages over other destinations. With the growing number of destinations, it is natural to increase the competitiveness among them, seeking to increasingly create efficient strategies to position and communicate their attributes. To discuss the impression that has been given to Accessible Tourism (AT), we have chosen to discuss the issue of the need to adapt spaces, in view of the characteristics of current demand and how this information is recorded for tourists. The central debate of this document aims to address the issue of AT as a response to current demands and the image of the destination. For this, it is essential to understand the Tourism Destination image or brand image, the image of the destination
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