The scarce tourist representation of non-urban areas. A comparison of printed sources and images from Instagram
DOI:
https://doi.org/10.25145/j.pasos.2019.17.005Keywords:
user-generated content, Instagram, UruguayAbstract
The image of a space is fundamental for attracting tourists. However, not all spaces have an image with the same degree of recognition. This article analyses the tourist role played by spaces located outside centres with more than 1,000 inhabitants from three sources: institutional material, tourist guides and images created by users of the Instagram social network. The case of Uruguay is taken as a starting point to confirm the presence of tourist images of rural areas. A situation that has become more acute in tourist guides and institutional material. This implies a fragmented image, in which a large part of the rural environment lacks a tourist image, while urban spaces focus on and provide feedback to the available references.
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