Análisis del comportamiento del turista de negocios en Barcelona

Jorge Moll de Alba Cabot; Lluis Prats; Lluís Coromina

doi:10.25145/j.pasos.2017.15.027

Autores/as

Jorge Moll de Alba Cabot Universitat de Girona
Lluis Prats
Lluís Coromina

DOI:

https://doi.org/10.25145/j.pasos.2017.15.027

Palabras clave:

Corta estancia, larga estancia, modelo de ecuaciones estructurales

Resumen

Este artículo analiza el comportamiento de los turistas de negocios de la ciudad de Barcelona. Se estudia el efecto de la duración de la estancia en las relaciones de la motivación, la satisfacción, la imagen, la repetitividad y la recomendación. El modelo teórico propuesto se basa en la literatura, plantea 9 hipótesis de trabajo y aporta conocimiento sobre los efectos de la duración de la estancia sobre el destino. La metodología utilizada son los modelos de ecuaciones estructurales, y el uso del análisis multigrupo. La muestra usada son 2976 turistas de negocio que pernoctan en Barcelona. Los resultados sugieren que los turistas profesionales de corta y larga estancia se comportan de manera diferente, así como que la mayoría de hipótesis son aceptadas con diferente grado de intensidad. También permiten proponer implicaciones y sugerencias en el ámbito de las políticas turísticas, estrategias de gestión y futuras líneas de investigación.

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