Hacia una competitividad de medición turismo sostenible modelo para municipios: evidencia empírica de Brasil
DOI:
https://doi.org/10.25145/j.pasos.2015.13.093Palabras clave:
sustainable tourism competitiveness, structural equation modeling, formative construct, destination competitiveness, measurement model, BrazilResumen
Este estudio tiene como objetivo contribuir a la investigación de la competitividad de los destinos turísticos sostenibles, proponiendo un modelo sistémico para identificar los factores que inciden en la capacidad de los municipios brasileños para crear e integrar productos turísticos de valor añadido para satisfacer las necesidades de las comunidades locales y los visitantes y mantener la competitividad del turismo en el mercado turístico nacional. Propone que los modelos de competitividad de destinos disponibles se pueden dividir en tres grupos: i) índices agregados; ii) conceptuales y descriptivos; y iii) explicativos y predictivos. Se formularon seis factores determinantes de la competitividad del turismo sostenible: Infraestructura Turística, Infraestructura de Tecnologías de Información y Comunicación, Educación, Patrimonio y Cultura, Desarrollo Socioeconómico y Preservación del Medio Ambiente. También se postularon cuatro factores dependientes relacionados con el éxito de la actividad turística: Flujo Turístico, Empleos, Salarios e Ingresos. Todas las construcciones se basaron en indicadores secundarios recogidos de fuentes estadísticas públicas de los 5.565 municipios de Brasil; se utilizó el año 2010 como año base. El modelo teórico se probó con el uso de la Modelización de Ecuaciones Estructurales (SEM).
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Derechos de autor 2015 Simone Alves, Antônio Roberto Ramos Nogueira
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
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