Evolución de las valoraciones de los hoteles españoles de costa (2011-2014)

JUAN PEDRO MELLINAS; SOLEDAD MARÍA MARTÍNEZ MARÍA-DOLORES; JUAN JESÚS BERNAL GARCÍA

doi:10.25145/j.pasos.2016.14.009

Autores/as

JUAN PEDRO MELLINAS
SOLEDAD MARÍA MARTÍNEZ MARÍA-DOLORES
JUAN JESÚS BERNAL GARCÍA

DOI:

https://doi.org/10.25145/j.pasos.2016.14.009

Palabras clave:

hoteles, opiniones, puntuaciones, booking

Resumen

Las opiniones sobre hoteles de viajeros, contenidas en Booking.com, proporcionan una importante información tanto para los propios viajeros, como para los hoteleros e investigadores del sector. Desarrollamos un estudio, basándonos en su base de datos, utilizando más de 1.000 hoteles del denominado “turismo de sol y playa” español, que recogen en torno a 200.000 opiniones. Establecemos una diferenciación por provincia y realizamos dos tomas de datos, distanciadas en más de dos años, durante el periodo 2011?2014. Usando las puntuaciones medias de los hoteles, llegamos a varias conclusiones en cuanto a las diferencias existentes por provincias y a la evolución de las valoraciones de los hoteles a lo largo de la actual crisis económica.

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