De la visión a las métricas: validación de los pilares del turismo sostenible en las empresas

Autores/as

DOI:

https://doi.org/10.25145/j.pasos.2027.25.008

Palabras clave:

cooperativa turística, orientación al mercado, economía circular, innovación, ODS

Resumen

Este estudio se basa en un enfoque novedoso del turismo sostenible a través del concepto de Cooperativa Turística (CT). Su fundamento teórico reside en la comprensión del mundo natural y del medio ambiente, así como en su interconexión con los factores humanos. Para establecer un equilibrio entre la sostenibilidad turística y las acciones humanas, se examinaron cuatro constructos: orientación al mercado, economía circular, innovación y Objetivos de Desarrollo Sostenible (ODS). Se utilizó una muestra de 108 empresas turísticas en Tenerife para explorar la relevancia práctica de estos constructos y su papel en la configuración de las prácticas de turismo sostenible. El análisis de fiabilidad confirmó la formulación de los constructos. El modelo de CT considera la sostenibilidad como un proceso continuo y adaptativo enfatizando el intercambio de conocimientos y las dinámicas de poder. Por lo tanto, esta investigación demostró que la cooperación de todos los actores del turismo es fundamental para que las empresas turísticas adopten modelos de negocio sostenibles y contribuyan a que los destinos turísticos se encaminen hacia el desarrollo sostenible. Las limitaciones y las futuras líneas de investigación se refieren principalmente a las interrelaciones de los constructos y a la aplicación del estudio en diferentes contextos.

Descargas

Los datos de descargas todavía no están disponibles.

Datos de publicación

Metric
Este artículo
Otros artículos
Revisores/as por pares 
3
2,4

Perfil evaluadores/as  N/D

Declaraciones de autoría

Declaraciones de autoría
Este artículo
Otros artículos
Disponibilidad de datos 
N/D
16%
Financiación externa 
No
32%
Conflictos de intereses 
N/D
11%
Metric
Esta revista
Otras revistas
Artículos aceptados 
55%
33%
Días para la publicación 
266
145

Indexado en

Editor y equipo editorial
Perfiles
Editorial 
Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Biografía del autor/a

Irena Travar, Universidad de La Laguna

Irena Travar obtuvo su doctorado en Geociencias en la Facultad de Geografía de la Universidad de Belgrado en 2022 y actualmente cursa un segundo doctorado en Turismo en la Universidad de La Laguna, España. Se graduó con honores en la Universidad de Belgrado en 2012 y tiene un máster en Turismo por la misma institución.
Cuenta con experiencia profesional como profesora de Geografía (Certificado de Geografía de Cambridge IGCSE) en Serbia y como profesora de Turismo y Hostelería en la Universidad Metropolitana de Cardiff, así como en los programas Pearson BTEC Nationals in Travel and Tourism en Singapur.
Sus principales intereses de investigación incluyen el turismo sostenible, los modelos de satisfacción turística y las innovaciones y tecnologías en el sector turístico. Ha publicado varios artículos y ha participado activamente en congresos internacionales en estos campos.

Eduardo Parra-López, Universidad de La Laguna

El Dr. Parra es profesor titular e investigador en la Universidad de La Laguna. Es licenciado en Economía y doctor en Economía. Ha sido presidente de la Asociación Española de Expertos Científicos en Turismo (AECIT) y subdirector de la Cátedra de Turismo de la Universidad de La Laguna. El Dr. Parra ha publicado y presentado numerosas ponencias sobre diversos ámbitos del turismo. Ha estudiado especialmente la intención de participar en el turismo y la fidelización, tanto online como offline. También ha participado en numerosos proyectos de investigación en estas áreas y ha formado parte de diversos órganos de gobierno de su facultad y de su universidad. El Dr. Parra también colabora con diversas instituciones relacionadas con el turismo.

Vidina Tais Díaz-Padilla, Universidad de La Laguna

La Dra. Díaz-Padilla es profesora titular de la Universidad de La Laguna. Es licenciada en Dirección de Empresas, con un máster y un doctorado en Turismo. Sus líneas de investigación se centran en la competitividad turística, el modelo de Rasch y la satisfacción turística. Ha publicado varios artículos y actualmente trabaja en diversos proyectos de investigación, incluyendo los Objetivos de Desarrollo Sostenible (ODS) y los modelos de medición de la competitividad turística.

Citas

Agencia Española de Cooperación Internacional para el Desarrollo (AECID). (2018). MEMORIA AECID 2017.

Alharethi, T., Abdelhakim, A., & Mohammed, A. (2024). Drivers and barriers towards circular economy in rural tourism destinations: A case study of Tunis village, Egypt. Tourism and Hospitality, 5(3), 639–656. https://doi.org/10.3390/tourhosp5030038

Alsos, G. A., Eide, D., & Madsen, E. L. (2014). Introduction: innovation in tourism industries. In Handbook of research on innovation in tourism industries (pp. 1–24). https://doi.org/10.4337/9781782548416

Aransyah, M. F., Hermanto, B., Muftiadi, A., & Oktadiana, H. (2025). Exploring sustainability oriented innovations in tourism: Insights from ecological modernization, diffusion of innovations, and the triple bottom line. Cogent Social Sciences, 11(1). https://doi.org/10.1080/23311886.2024.2447396

Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., & Khan, A. U. (2023). Impact of tourism development upon environmental sustainability: a suggested framework for sustainable ecotourism. Environmental Science and Pollution Research, 30(3), 5917–5930. https://doi.org/10.1007/s11356-022-22496-w

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108

Bichler, B. F., & Lösch, M. (2019). Collaborative governance in tourism: Empirical insights into a community-oriented destination. Sustainability, 11(23), 6673. https://doi.org/10.3390/su11236673

Biosphere Tourism. (2021, April 26). Tenerife has been recognized as a Biosphere Sustainable Destination. Biosphere Tourism. https://www.biospheretourism.com/en/blog/tenerife-has-been-recognized-as-a-biosphere-sustainable-destination/239

Bosone, M., & Nocca, F. (2022). Human circular tourism as the tourism of tomorrow: The role of travellers in achieving a more sustainable and circular tourism. Sustainability, 14(19), 12218. https://doi.org/10.3390/su141912218

Bramwell, B., & Lane, B. (1993). Sustainable tourism: An evolving global approach. Journal of Sustainable Tourism, 1(1), 1–5. https://doi.org/10.1080/09669589309450696

Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. In I. Tussyadiah & A. Inversini (Eds.), Information and Communication Technologies in Tourism 2015 (pp. 377–389). Springer International Publishing. https://doi.org/10.1007/978-3-319-14343-9_28

Butcher, J. (2017). What meaning for sustainability? The politics of ‘good development.’ Journal of Policy Research in Tourism, Leisure and Events, 9(2), 216–218. https://doi.org/10.1080/19407963.2016.1258512

Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891–2902. https://doi.org/10.1016/j.jbusres.2012.06.004

Castree, N. (2003). Environmental issues: relational ontologies and hybrid politics. Progress in Human Geography, 27(2), 203–211. https://doi.org/10.1191/0309132503ph422pr

Chountalas, P. T., Chatzifoti, N., Alexandropoulou, A., & Georgakellos, D. A. (2024). Analyzing barriers to innovation management implementation in sustainable tourism using DEMATEL method. World, 5(4), 1004–1022. https://doi.org/10.3390/world5040051

Čivre, Ž., & Gomezelj Omerzel, D. (2015). The behaviour of tourism firms in the area of innovativeness. Economic Research-Ekonomska Istraživanja, 28(1), 312–330. https://doi.org/10.1080/1331677X.2015.1043778

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. In Paper Knowledge . Toward a Media History of Documents (5th ed.). SAGE Publications, Inc. All.

Crick, J. M. (2021). The dimensionality of the market orientation construct. Journal of Strategic Marketing, 29(4), 281–300. https://doi.org/10.1080/0965254X.2019.1677747

Dang, T. D., & Nguyen, M. T. (2023). Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age. Future Business Journal, 9(1), 94. https://doi.org/10.1186/s43093-023-00274-5

Deng, S., & Dart, J. (1994). Measuring market orientation: A multi‐factor, multi‐item approach. Journal of Marketing Management, 10(8), 725–742. https://doi.org/10.1080/0267257X.1994.9964318

Deshpandé, R., & Farley, J. U. (1999). Executive insights: Corporate culture and market orientation: Comparing Indian and Japanese firms. Journal of International Marketing, 7(4), 111–127. https://doi.org/10.1177/1069031X9900700407

Díaz-Padilla, V. T., Travar, I., Acosta-Rubio, Z., & Parra-López, E. (2023). Tourism competitiveness versus sustainability: Impact on the World Economic Forum Model using the Rasch Methodology. Sustainability, 15(18), 13700. https://doi.org/10.3390/su151813700

Drucker, P. F. (1954). The Practice of Management. Harper and Row.

Elkington, J. (1997). Cannibals with forks: The Triple Bottom Line of 21st century business. Capstone.

Ellen MacArthur Foundation. (2015). Towards a circular economy: Business rationale for an accelerated transition. In Ellen MacArthur Foundation (EMF).

Elshaer, I. A., Azazz, A. M. S., Kooli, C., Alqasa, K. M. A., Afaneh, J., Fathy, E. A., Fouad, A. M., & Fayyad, S. (2024). Resilience for sustainability: The synergistic role of green human resources management, circular economy, and green organizational culture in the hotel industry. Administrative Sciences, 14(11), 297. https://doi.org/10.3390/admsci14110297

Fernandes Sampaio, C. A., Hernández Mogollón, J. M., & de Ascensão Gouveia Rodrigues, R. J. (2020). The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry. Tourism and Hospitality Research, 20(2), 131–143. https://doi.org/10.1177/1467358419829179

Forrest, M. J., Favoretto, F., Nisa, Z. A., & Aburto-Oropeza, O. (2023). A deeper dive into the blue economy: the role of the diving sector in conservation and sustainable development goals. Frontiers in Marine Science, 10. https://doi.org/10.3389/fmars.2023.1212790

Genç, R., & Genç, E. A. (2017). Market-oriented innovations in tourism. Research in Hospitality Management, 7(1), 51–57. https://doi.org/10.1080/22243534.2017.1355606

Grissemann, U., Plank, A., & Brunner-Sperdin, A. (2013). Enhancing business performance of hotels: The role of innovation and customer orientation. International Journal of Hospitality Management, 33, 347–356. https://doi.org/10.1016/j.ijhm.2012.10.005

Hadjielias, E., Christofi, M., Christou, P., & Hadjielia Drotarova, M. (2022). Digitalization, agility, and customer value in tourism. Technological Forecasting and Social Change, 175, 121334. https://doi.org/10.1016/j.techfore.2021.121334

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). In International Journal of Research & Method in Education (2nd ed.). SAGE Publications, Inc. Printed. https://doi.org/10.1080/1743727x.2015.1005806

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage.

Hall, C. M., Scott, D., & Gössling, S. (2020). Pandemics, transformations and tourism: be careful what you wish for. Tourism Geographies, 22(3), 577–598. https://doi.org/10.1080/14616688.2020.1759131

Hao, F., Liu, S., Zhang, C., & Chon, K. K. S. (2025). Metaverse in tourism: From virtual worlds to sustainable worlds. Tourism Review. https://doi.org/10.1108/TR-03-2024-0188

Haraway, D. (2016). Tentacular thinking: Anthropocene, capitalocene, chthulucene. In Staying with the Trouble (2). Duke University Press. https://doi.org/https://doi.org/10.1215/9780822373780

Harris, R., Griffin, T., & Williams, P. (2002). Sustainable tourism: a global perspective. Routledge.

Haskas, Y., Mujahid, B., Arif, N. F., Riyadi, S., & Arief, A. S. (2021). Encourage small business environmental sustainability performance by market orientation and environmental innovation. IOP Conference Series: Earth and Environmental Science, 737(1), 012018. https://doi.org/10.1088/1755-1315/737/1/012018

Hernández-Linares, R., Kellermanns, F. W., & López-Fernández, M. C. (2018). A note on the relationships between learning, market, and entrepreneurial orientations in family and nonfamily firms. Journal of Family Business Strategy, 9(3), 192–204. https://doi.org/10.1016/j.jfbs.2018.08.001

Hjalager, A.-M. (1997). Innovation patterns in sustainable tourism. Tourism Management, 18(1), 35–41. https://doi.org/10.1016/S0261-5177(96)00096-9

Hoffmann, A., & Marticke, N. (2024). Action or reaction? Entrepreneurial and market orientation for implementing circular economy practices in German SMEs. European Conference on Innovation and Entrepreneurship, 19(1), 252–262. https://doi.org/10.34190/ecie.19.1.2467

International Labour Organization (ILO). (2016, May 17). Sustainable tourism: A driving force of job creation, economic growth and development. https://www.ilo.org/resource/article/sustainable-tourism-driving-force-job-creation-economic-growth-and

Jäckli, U., & Meier, C. (2025). Tourism ecosystem management: The role of trust and procedural justice. Tourism and Hospitality Research, 25(3), 461–474. https://doi.org/10.1177/14673584241229644

Jackson, L. A. (2025). Community-based tourism: A catalyst for achieving the United Nations Sustainable Development Goals One and Eight. Tourism and Hospitality, 6(1), 29. https://doi.org/10.3390/tourhosp6010029

Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70.

Kaszás, N., Keller, K., & Birkner, Z. (2022). Understanding circularity in tourism. Society and Economy, 44(1), 65–82. https://doi.org/10.1556/204.2021.00025

Kim, D., Kumar, V., & Kumar, U. (2012). Relationship between quality management practices and innovation. Journal of Operations Management, 30(4), 295–315. https://doi.org/10.1016/j.jom.2012.02.003

Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221–232. https://doi.org/10.1016/j.resconrec.2017.09.005

Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1–18. https://doi.org/10.2307/1251866

Lagioia, G., Amicarelli, V., Strippoli, R., Bux, C., & Gallucci, T. (2024). Sustainable and circular practices in the hotel industry in Southern Italy: opportunities, barriers and trends in food waste management. British Food Journal, 126(1), 428–452. https://doi.org/10.1108/BFJ-12-2022-1144

Latour, B., & Porter, C. (2009). Politics of nature: How to bring the sciences into democracy. Harvard University Press.

Lee, P., Hunter, W. C., & Chung, N. (2020). Smart tourism city: Developments and transformations. Sustainability, 12(10), 3958. https://doi.org/10.3390/su12103958

Li, M., Zhong, L., Yu, H., Wang, J., Zheng, X., & Zhang, B. (2024). Assessment of the synergistic development status of nature-based tourism in the national parks agglomeration of the Qinghai–Tibet Plateau. Land, 13(12), 2124. https://doi.org/10.3390/land13122124

Lim, S., Saldaña, A. Z., & Saldaña, P. E. Z. (2011). Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms. International Entrepreneurship and Management Journal, 7(4), 465–477. https://doi.org/10.1007/s11365-011-0207-y

Line, N. D., Runyan, R. C., & Gonzalez-Padron, T. (2019). Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm. AMS Review, 9, 42–60. https://doi.org/10.1007/s13162-018-0125-z

Lozano, R. (2015). A holistic perspective on corporate sustainability drivers. Corporate Social Responsibility and Environmental Management, 22(1), 32–44. https://doi.org/10.1002/csr.1325

Lučić, A. (2020). Measuring sustainable marketing orientation - Scale development process. Sustainability (Switzerland), 12(5). https://doi.org/10.3390/su12051734

Manniche, J., Larsen, K. T., Brandt Broegaard, R., & Holland, E. (2018). Destination: A circular tourism economy. A handbook for transitioning toward a circular economy within the tourism and hospitality sectors in the South Baltic Region. Centre for Regional and Tourism Research, Denmark. https://circulareconomy.europa.eu/platform/sites/default/files/cirtoinno-handbook_eng-rev.-4.pdf

Marrucci, L., Daddi, T., & Iraldo, F. (2024). Creating environmental performance indicators to assess corporate sustainability and reward employees. Ecological Indicators, 158, 111489. https://doi.org/10.1016/j.ecolind.2023.111489

Maziliauske, E. (2024). Innovation for sustainability through co-creation by small and medium-sized tourism enterprises (SMEs): Socio-cultural sustainability benefits to rural destinations. Tourism Management Perspectives, 50, 101201. https://doi.org/10.1016/j.tmp.2023.101201

Menegaki, A. N. (2012). A social marketing mix for renewable energy in Europe based on consumer stated preference surveys. Renewable Energy, 39(1), 30–39. https://doi.org/10.1016/j.renene.2011.08.042

Menegaki, A. N. (2018). Economic aspects of cyclical implementation in Greek sustainable hospitality. International Journal of Tourism Policy, 8(4), 271. https://doi.org/10.1504/IJTP.2018.098896

Mitchell, R. W., Wooliscroft, B., & Higham, J. E. S. (2013). Applying sustainability in national park management: balancing public and private interests using a sustainable market orientation model. Journal of Sustainable Tourism, 21(5), 695–715. https://doi.org/10.1080/09669582.2012.737799

Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability (Switzerland), 11(3), 729. https://doi.org/10.3390/su11030729

Narver, J. C., & Slater, S. F. (1990). The effect of market orientation on business profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/10.2307/1251757

Nassanbekova, S., Yeshenkulova, G., & Ibadildin, N. (2023). Influence of digital technologies on transition to a circular economy in tourism: Values and barriers. Journal of Environmental Management and Tourism, 14(7), 2871. https://doi.org/10.14505/jemt.v14.7(71).05

Nguyen, H. T. T., Pham, H. S. T., & Freeman, S. (2023). Dynamic capabilities in tourism businesses: antecedents and outcomes. Review of Managerial Science, 17(5), 1645–1680. https://doi.org/10.1007/s11846-022-00567-z

Nguyen, V. K., Natoli, R., & Divisekera, S. (2021). Innovation and productivity in tourism small and medium enterprises: A longitudinal study. Tourism Management Perspectives, 38, 100804. https://doi.org/10.1016/j.tmp.2021.100804

Ogunmakinde, O. E. (2019). A review of circular economy development models in China, Germany and Japan. Recycling, 4(3), 27. https://doi.org/10.3390/recycling4030027

Organization for Economic Co-operation and Development. (2005). Oslo manual: Guidelines for collecting and interpreting innovation data (3rd ed.). OECD and Eurostat.

Organization for Economic Co-operation and Development (OECD). (2024). Measuring and monitoring the sustainability of tourism at regional level in Spain: Indicator framework and compilation guide. OECD Studies on Tourism, OECD Publishing. https://doi.org/https://doi.org/10.1787/7f116e7f-en

Pearl, J. (2021). Causality: models, reasoning, and inference. Cambridge University Press.

Pilelienė, L., Grigaliūnaitė, V., & Bogoyavlenska, Y. (2024). A bibliometric review of innovations in sustainable tourism research: Current trends and future research agenda. Sustainability, 16(16), 7124. https://doi.org/10.3390/su16167124

Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879

Potting, J., Hekkert, M. P., & Worrell, E. (2017). Circular Economy: Measuring innovation in the product chain. https://www.researchgate.net/publication/319314335

Pueyo-Ros, J. (2018). The Role of Tourism in the Ecosystem Services Framework. Land, 7(3), 111. https://doi.org/10.3390/land7030111

Purvis, B., Mao, Y., & Robinson, D. (2019). Three pillars of sustainability: in search of conceptual origins. Sustainability Science, 14(3), 681–695. https://doi.org/10.1007/s11625-018-0627-5

Qi, J., Zhao, J., Li, W., Peng, X., Wu, B., & Wang, H. (2016). Origin and background of circular economy development (pp. 1–19). https://doi.org/10.1007/978-981-10-2466-5_1

Radaev, V. V., & Kotelnikova, Z. (2022). The ambivalence of power in the twenty-first-century economy: cases from Russia and beyond. UCL Press.

Repáraz, C., & Pérez, J. C. (2024). Circular economy in the tourism sector. In P. Mora & F. G. Acien Fernandez (Eds.), Circular Economy on Energy and Natural Resources Industries (pp. 151–166). Springer. https://doi.org/10.1007/978-3-031-56284-6_8

Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005

Richards, G., & Marques, L. (2018). Creating synergies between cultural policy and tourism for permanent and temporary citizens. https://www.agenda21culture.net/

Rodríguez, C., Florido, C., & Jacob, M. (2020). Circular Economy Contributions to the Tourism Sector: A Critical Literature Review. Sustainability, 12(11), 4338. https://doi.org/10.3390/su12114338

Şahin, E., Yiğitoğlu, V., Gök Demir, Z., Karakaya, Ç., Erendağ Sümer, F., & Güneri, B. (2024). Circular economy for sustainability: A bibliometric analysis for the tourism/hospitality field. Sustainability, 16(15), 6290. https://doi.org/10.3390/su16156290

Sainaghi, R., & Baggio, R. (2017). Complexity traits and dynamics of tourism destinations. Tourism Management, 63, 368–382. https://doi.org/10.1016/j.tourman.2017.07.004

Santos, M. C., Veiga, C., Dantas, S. S., Águas, P., & Santos, J. A. C. (2023). Key drivers for the adoption of circular economy practices in the tourist accommodation sector. Worldwide Hospitality and Tourism Themes, 15(6), 633–655. https://doi.org/10.1108/WHATT-09-2023-0112

Santos, V., Sousa, M. J., Costa, C., & Au-Yong-Oliveira, M. (2021). Tourism towards sustainability and innovation: A systematic literature review. Sustainability, 13(20), 11440. https://doi.org/10.3390/su132011440

Sargeant, A., & Mohamad, M. (1999). Business performance in the UK hotel sector - does it pay to be market oriented? The Service Industries Journal, 19(3), 42–59. https://doi.org/10.1080/02642069900000029

Sari, T. M. D., & Indriani, F. (2023). Assessing the link between market orientation and hotel performance: the mediating role of value-based marketing innovation. Journal of Hospitality and Tourism Insights, 6(5), 2339–2358. https://doi.org/10.1108/JHTI-05-2022-0199

Schmidt, C. V. H., Kindermann, B., Behlau, C. F., & Flatten, T. C. (2021). Understanding the effect of market orientation on circular economy practices: The mediating role of closed-loop orientation in German SMEs. Business Strategy and the Environment, 30(8), 4171–4187. https://doi.org/10.1002/bse.2863

Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press. https://doi.org/10.2307/1927845

Segarra-Oña, M., Peiró-Signes, Á., Sánchez-Planelles, J., & Poveda-Pareja, E. (2024). Circular economy self-assessment tool for hotels. In M. Segarra-Oña, V. Santamarina-Campos, & Á. Peiró-Signes (Eds.), Managing the Transition to a Circular Economy. SpringerBriefs in Business (pp. 101–118). SpringerBriefs in Business. https://doi.org/10.1007/978-3-031-49689-9_10

Sett, R. K. (2018). Market orientation − firm performance link in a dynamic environment: looking inside the black box. AMS Review, 8, 163–179. https://doi.org/10.1007/s13162-017-0099-2

Shapiro, B. P. (1998). What the hell is “Market oriented.” Harvard Business Review, November-December, 119–125.

Sharma, V., Bumra, C., & Vats, V. (2024). Circular Economy in Tourism Industry. In F. Mobo (Ed.), Advancing Sustainable Development Goals With Educational Technology (pp. 117–142). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-8242-4.ch005

Singh, S. P., & Aggarwal, Y. (2022). In search of a consensus definition of innovation: a qualitative synthesis of 208 definitions using grounded theory approach. Innovation: The European Journal of Social Science Research, 35(2), 177–195. https://doi.org/10.1080/13511610.2021.1925526

Slater, S. F., & Narver, J. C. (1998). Customer-led and market-oriented: Let’s not confuse the two. Strategic Management Journal, 19, 1001–1006. https://doi.org/10.1002/(SICI)1097-0266(199810)19:10<1001::AID-SMJ996>3.0.CO;2-4

Stockholm Resilience Center. (2016, June 14). The SDGs wedding cake. https://www.stockholmresilience.org/research/research-news/2016-06-14-the-sdgs-wedding-cake.html

Strippoli, R., Gallucci, T., & Ingrao, C. (2024). Circular economy and sustainable development in the tourism sector – An overview of the truly-effective strategies and related benefits. Heliyon, 10(17), e36801. https://doi.org/10.1016/j.heliyon.2024.e36801

Sundbo, J., Orfila-Sintes, F., & Sørensen, F. (2007). The innovative behaviour of tourism firms—Comparative studies of Denmark and Spain. Research Policy, 36(1), 88–106. https://doi.org/10.1016/j.respol.2006.08.004

Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research in Science Education, 48(6), 1273–1296. https://doi.org/10.1007/s11165-016-9602-2

Thongsri, N., & Chang, A. K.-H. (2019). Interactions Among Factors Influencing Product Innovation and Innovation Behaviour: Market Orientation, Managerial Ties, and Government Support. Sustainability, 11(10), 2793. https://doi.org/10.3390/su11102793

Tussyadiah, I. P., & Sigala, M. (2018). Shareable tourism: tourism marketing in the sharing economy. Journal of Travel & Tourism Marketing, 35(1), 1–4. https://doi.org/10.1080/10548408.2018.1410938

UN. (2017). Tourism and the Sustainable Development Goals – Journey to 2030. World Tourism Organization & United Nations Development Programme. https://www.undp.org/sites/g/files/zskgke326/files/publications/UNWTO_UNDP_Tourism%20and%20the%20SDGs.pdf

United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. United Nations. https://digitallibrary.un.org/record/1654217/files/21252030%20Agenda%20for%20Sustainable%20Development%20web.pdf

United Nations World Tourism Organization. (2016). The Tourism Sector and the Sustainable Development Goals: Responsible tourism, a global commitmen. UNWTO & UN Global Compact Spain.

Verreynne, M. L., Williams, A. M., Ritchie, B. W., Gronum, S., & Betts, K. S. (2019). Innovation diversity and uncertainty in small and medium sized tourism firms. Tourism Management, 72, 257–269. https://doi.org/10.1016/j.tourman.2018.11.019

Web Tenerife. (n.d.). Charter for the sustainability of activities in the nature. Retrieved September 12, 2025, from https://www.webtenerife.co.uk/what-to-do/nature/charter-sustainability/

Williams, A. M., & Baláž, V. (2015). Tourism risk and uncertainty. Journal of Travel Research, 54(3), 271–287. https://doi.org/10.1177/0047287514523334

World Commission on Environment and Development. (1987). Our Common Future. United Nations. https://sustainabledevelopment.un.org/content/documents/5987our-common-future.pdf

World Economic Forum (WEF). (2024). Travel and tourism competitiveness report 2024. https://www.weforum.org/publications/travel-tourism-development-index-2024/

World Tourism Organization. (2018). ‘Overtourism’? – Understanding and managing urban tourism growth beyond perceptions, Executive summary. UNWTO. https://doi.org/10.18111/9789284420070

World Tourism Organization. (2023). Achieving the sustainable development goals through tourism – Toolkit of Indicators for Projects (TIPs). World Tourism Organization (UNWTO). https://doi.org/10.18111/9789284424344

World Tourism Organization. (2024). Statistical Framework for Measuring the Sustainability of Tourism (SF-MST). UNWTO.

Zhang, Y., & Zhang, J. (2023). Revisiting tourism development and economic growth: A framework for configurational analysis in Chinese cities. Sustainability, 15(13), 10000. https://doi.org/10.3390/su151310000

Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063–1070. https://doi.org/10.1016/j.jbusres.2008.10.001

Publicado

2026-09-20

Cómo citar

Travar, I., Parra-López, E., & Tais Díaz-Padilla, V. (2026). De la visión a las métricas: validación de los pilares del turismo sostenible en las empresas. PASOS Revista De Turismo Y Patrimonio Cultural, 25(1). https://doi.org/10.25145/j.pasos.2027.25.008