Resiliencia cultural y adaptación estratégica: el cambio organizativo en los hoteles griegos en un contexto de incertidumbre
DOI:
https://doi.org/10.25145/j.pasos.2026.24.077Palabras clave:
Gestión del Cambio, Cambio Estratégico, Incertidumbre del Entorno, Hostilidad del Entorno, Hoteles GriegosResumen
Este estudio explora los factores críticos que influyen en el éxito del cambio organizacional en el sector hotelero griego, con énfasis en hoteles de cuatro y cinco estrellas. Mediante un enfoque cuantitativo, se encuestó a una muestra de 513 trabajadores hoteleros con el fin de analizar las relaciones entre el contenido del cambio estratégico, la incertidumbre del entorno y la hostilidad ambiental. Los resultados sugieren que el contenido del cambio estratégico constituye un factor determinante para el éxito del proceso, lo que subraya la necesidad de una comprensión clara tanto de los cambios a nivel corporativo como de los cambios en el ámbito de negocio. No obstante, la incertidumbre y la hostilidad del entorno se revelan como los principales obstáculos para el éxito de dichos cambios, dado que generan fuerzas negativas que dificultan su implementación. El artículo examina la relación entre las etapas del cambio —descongelamiento, movimiento y recongelamiento— y propone diversas estrategias orientadas a fortalecer la adaptabilidad y la resiliencia de las organizaciones turísticas en entornos globales en constante transformación.
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- PASOS. Revista de Turismo y Patrimonio Cultural
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- Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)
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Derechos de autor 2026 Dimitrios Belias, Angelos Ntalakos, Ioannis Rossidis, Nikolaos Trihas
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
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