Conteúdo gerado pelo utilizador (UGC) em atracções e destinos turísticos: revisão sistemática da literatura e perspectivas de gestão

Marcelo Chemin; Carlos  Pereira da Silva; Sidney Vincent de Paul Vikou

doi:10.25145/j.pasos.2025.23.036

Autores/as

Marcelo Chemin Universidade Federal do Paraná https://orcid.org/0000-0002-8200-9839
Carlos Pereira da Silva New University of Lisbon https://orcid.org/0000-0003-1613-4321
Sidney Vincent de Paul Vikou Universidade Federal do Paraná

DOI:

https://doi.org/10.25145/j.pasos.2025.23.036

Palabras clave:

Big data, Organizaciones de Gestión de Destinos (OGD), Gestión del Turismo, PRISMA, Medios Sociales

Resumen

Contenido generado por el usuario (CGU) es una de las fuentes de datos big data consideradas más estratégicas para el turismo. Esa revisión sistemática objetiva conocer lo propuesto en la literatura científica sobre el aprovechamiento de CGU en la gestión de atractivos y destinos turísticos. Bajo un protocolo PRISMA fueron revisados 158 artículos (Web of Science, Scopus, EBSCO Host) que ofrecieron implicaciones prácticas para la gestión del área a partir del análisis de datos CGU. Descubrimos una producción científica en crecimiento, difusa en términos de las áreas de conocimiento y cobertura geográfica, realizada en distintos escenarios y contextos de atractivos y destinos, lo que demuestra aplicación versátil. Identificamos ocho temas: experiencia, imagen, espacio, percepción, satisfacción, narrativa, marca, demanda. El CGU tiene gran potencial como fuente complementar en la identificación de problemas. Perspectivas de aplicación abarcan cinco áreas de la gestión de atractivos y destinos: visitantes, recursos, producto/marketing, sitio, crisis.

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Editor y equipo editorial: Perfiles
Sociedad académica: PASOS. Revista de Turismo y Patrimonio Cultural
Editorial: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

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Biografía del autor/a

Carlos Pereira da Silva , New University of Lisbon

Interdisciplinary Centre of Social Sciences (CICS.NOVA), Faculty of Social Sciences and Humanities (NOVA FCSH)

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