Importance-performance analysis of private health facilities serving within the scope of medical tourism: Istanbul example

Yeliz Pekerşen; Erkan Gunes; Fatma Canöz

doi:10.25145/j.pasos.2021.19.038

Autores/as

Yeliz Pekerşen Necmettin Erbakan University
Erkan Gunes Erzincan Binali Yıldırım University
Fatma Canöz Necmettin Erbakan University

DOI:

https://doi.org/10.25145/j.pasos.2021.19.038

Palabras clave:

turismo médico, Análisis importancia-desempeño, Centro de salud privado, Turista médico, Estambul, Turquía

Resumen

El objetivo de este estudio es evaluar los elementos presentados en los centros sanitarios privados que operan en Estambul dentro del ámbito del turismo médico con análisis de importancia-desempeño, determinar la situación, comparar los niveles de importancia y desempeño, revelar gracias a los hallazgos cuál elemento a mantener, en qué centrarse, qué cosas importan más y qué menos. Para este propósito, se han recopilado datos de turistas que recibieron servicios médicos de 15 centros de salud privados que operaban en Estambul entre diciembre de 2019 y enero de 2020, a través de encuestas. Los datos obtenidos se han evaluado por el Análisis de Importancia-Desempeño. Como resultado del estudio, el tiempo de espera, el suministro de información hospitalaria precisa, la calidad del servicio, las inspecciones legales, el seguimiento del tratamiento y la baja tasa del tratamiento erróneo se han detectado como los factores que deben mantenerse, y hay que centrarse en la transparencia de precios. Además, el bajo costo de los servicios hospitalarios, el entorno apropiado para los acompañantes y la capacidad de recibir información preliminar de los médicos a través de Internet se incluyen en la categoría de baja prioridad, y la variedad de servicios ofrecidos en los hospitales se encuentra en la de prioridad alta.

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