Factores psicosociales y formación de imágenes en el turismo urbano: un estudio de caso sobre Madrid

Autores/as

  • José Manuel Castaño
  • Alfredo Moreno
  • Antonio Crego

DOI:

https://doi.org/10.25145/j.pasos.2006.04.020

Palabras clave:

Turismo, Motivación, Imagen destino, Factores psicosociales

Resumen

Este artículo trata de analizar la influencia de diversos factores psicosociales sobre la imagen que los visitantes tienen de un destino. Se ha analizado las respuestas que dieron a un cuestionario dos muestras compuestas por  visitantes (N= 1200 y 2000) que se encontraban en entornos turísticamente significativos de Madrid. Mediante este cuestionario se recogió información sobre variables sociodemo- gráficas, características de la estancia en la ciudad (tipo de acomodación, duración, frecuencia de visitas), motivación primaria y secundaria, satisfacción con los distintos servicios e  imagen del destino (medida con una escala tipo Likert de cinco intervalos compuesta por 15 items sobre infraestructuras y servicios, oferta de ocio y cultura, características de los anfitriones, etc). Se han realizado contrastes de independencia entre las variables referidas a las características de la estancia, variables sociodemográficas y psicológicas. Además se ha contrastado, mediante análisis de regresión, la influencia de estas variables sobre la imagen-destino de Madrid.

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Biografía del autor/a

José Manuel Castaño

José Manuel Castaño. Departamento de Ciencias Sociales. Ärea de conocimiento: Psicología Social. Facultad de Ciencias de la Comunicación y del Turismo.

Alfredo Moreno

Alfredo Moreno. Departamento de Economía Financiera y Contabilidad II. Área de conocimiento: Estadística Aplicada. Facultad de Ciencias de la Comunicación y del Turismo

Antonio Crego

Antonio Crego. Departamento de Ciencias Sociales. Ärea de conocimiento: Psicología Social. Facultad de Ciencias de la Comunicación y del Turismo.

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Publicado

2006-10-15

Cómo citar

Castaño, J. M., Moreno, A., & Crego, A. (2006). Factores psicosociales y formación de imágenes en el turismo urbano: un estudio de caso sobre Madrid. PASOS Revista De Turismo Y Patrimonio Cultural, 4(3), 287–299. https://doi.org/10.25145/j.pasos.2006.04.020