Wine tourism in the Canary Islands: An exploratory study

Abel Duarte Alonso; Lynnaire Sheridan; Pascal Scherrer

doi:10.25145/j.pasos.2008.06.022

Autores/as

Abel Duarte Alonso
Lynnaire Sheridan
Pascal Scherrer

DOI:

https://doi.org/10.25145/j.pasos.2008.06.022

Palabras clave:

vino, turismo, turismo del vino, islas canarias, operadores de bodegas

Resumen

Mientras el turismo del vino está desarrollándose en varias regiones vinícolas europeas, la evolución del mismo, o su potencial, en las Islas Canarias son poco conocidos. Este estudio exploratorio examina estas áreas entre 23 bodegas insulares. Los resultados revelan el potencial de desarrollo del turismo del vino en las islas, con bodegas que, o bien ya forman parte de este concepto, o planean acre- centar su participación. Los bodegueros entrevistados reconocen impedimentos que están frenando el desarrollo de la industria vinícola y del turismo del vino en las islas, incluyendo la competición de vino foráneos y leyes del control de alcoholemia que inhiben el consumo del vino en bodegas entre los visi- tantes. Asimismo, los bodegueros perciben la necesidad de encontrar un balance entre el turismo en masa y el nicho del producto vinícola. Finalmente, el estudio propone áreas de futura investigación sobre el desarrollo del turismo del vino en Canarias.

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Biografía del autor/a

Abel Duarte Alonso

Abel Duarte Alonso. Edith Cowan University (Australia). Faculty of Business and Law, Marketing, Tourism and Leisure.

Lynnaire Sheridan

Lynnaire Sheridan. Edith Cowan University (Australia). Faculty of Business and Law, Marketing, Tourism and Leisure.

Pascal Scherrer

Pascal Scherrer. Faculty of Business and Law, Marketing, Tourism and Leisure. Edith Cowan University (Australia).

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