Innovación y emprendimiento en el turismo: el caso de un danés


  • Bodil Stilling Blichfeldt


Palabras clave:

Emprendeduría, innovación, hospitalidad, PIMEs, Caso de estudio


La industria del turismo está conformada por muchas pequeñas y medianas empresas (PI- MES). Además, la industria del turismo a menudo es menos innovadora que otras industrias PIMES y la falta de motivación, conocimientos y recursos son, a menudo, las principales causas por las que la esta industria no es muy innovadora. Al mismo tiempo, sin embargo, existe un vacío em cuanto a datos en relación com las PIMES y la innovación. Con el fin de contribuir a la provisión de esta carencia de co- nocimiento, el presente documento se basa en el caso de una empresa innovadora. El estudio revela una serie de causas que la han llevado a obtener esta característica y, además, sugiere cómo estos hallazgos pueden trascender el caso de la citada empresa.


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Biografía del autor/a

Bodil Stilling Blichfeldt

Associate Professor, Ph.D, M.Sc. Bodil Stilling Blichfeldt. Department of Business Communication and Information Science. University of Southern Denmark. Niels Bohrs Vej 9, 6700, Esbjerg, Denmark.


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Cómo citar

Stilling Blichfeldt, B. (2009). Innovación y emprendimiento en el turismo: el caso de un danés. PASOS Revista De Turismo Y Patrimonio Cultural, 7(3), 415–431.