The role and attributes of entrepreneurs at South Africa’s largest arts festival.

E. Jonker; M. Saayman; S. de Klerk

doi:10.25145/j.pasos.2009.07.027

Autores/as

E. Jonker
M. Saayman
S. de Klerk

DOI:

https://doi.org/10.25145/j.pasos.2009.07.027

Palabras clave:

Klein Karoo Festival Nacional de las artes, atributos, análisis factorial, empresario festival

Resumen

El Festival de las Artes Nacional Klein Karoo (KKNK) en Oudtshoorn, Sudáfrica, es el ma- yor festival de las artes en el sur de África. El propósito de esta investigación fue determinar las carac- terísticas y el papel de los empresarios en éste. Lo cual se hizo por medio de una encuesta (N = 249). Después de la captura de datos, se realizaron dos análisis. El análisis factorial reveló por primera vez seis factores (atributos empresariales): capacidad de organización, capacidad de auto-edificación, de explora- ción, adquirió la habilidad y la unidad, de la que el ingenio tuvo el valor más alto. El análisis del segundo factor identificado como el papel de los empresarios en el KKNK reveló tres papeles principales, a saber, la promoción de festivales, promoción de productos y generación de ingresos, de los cuales tenían la promoción de los productos de mayor valor. Esta es la primera vez que se ha investigado el papel de los empresarios en los festivales de Sudáfrica.

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Biografía del autor/a

E. Jonker

Workwell Research Unit North West University (South Africa) 2520.

M. Saayman

Institute for Tourism and Leisure Studies and Workwell Research Unit North West University (South Africa) 2520.

S. de Klerk

Institute for Tourism and Leisure Studies and Workwell Research Unit North West University (South Africa) 2520.

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