Valoración económica de la imagen de un destino
DOI:
https://doi.org/10.25145/j.pasos.2011.09.001Palabras clave:
valoración económica, imagen, destinoResumen
El presente trabajo desarrolla una nueva metodología de valoración de la imagen de des- tinos que incorpora dos principales ventajas sobre los métodos empleados hasta ahora: (1) permite disociar la imagen de un lugar geográfico (destino), de la imagen del usuario con la experiencia vacacional objetiva en dicho destino; diferenciando así entre la medida de la dimensión de imagen percibida, la medida de la experiencia percibida, y finalmente, la medida de la experiencia percibi- da influida por la dimensión de la imagen percibida y (2) permite valorar económicamente la ima- gen de un destino turístico. Los resultados tienen implicaciones para la evaluación de los recursos económicos que los destinos invierten con la finalidad de ser más competitivos en el mercado, y ayudan a mejorar la planificación de los esfuerzos del marketing que se realizarán para mejorar la imagen de los destinos
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Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
Los/as autores/as entienden que se realizará una comprobación de plagio-autoplagio, pudiendo retirarse el artículo en cualquier momento del flujo editorial
