Hospitality environmental factors: a study of the consumption experience of homosexuals in the Northeast of Brazil

Yákara Vasconcelos Pereira Leite; Juliana Pinheiro da Silva; Manuela Souza Constantino Oliveira

doi:10.25145/j.pasos.2012.10.039

Autores/as

Yákara Vasconcelos Pereira Leite
Juliana Pinheiro da Silva
Manuela Souza Constantino Oliveira

DOI:

https://doi.org/10.25145/j.pasos.2012.10.039

Palabras clave:

Experiencia de consumo, Hospitalidad, Homosexuales, Marketing experiencial, Subcultura de los consu- midores

Resumen

Esta investigación tiene el objetivo general de identificar los factores ambientales de la hospitalidad que impul- san los homosexuales entrevistados a vivieren experiencias memorables de consumo en los hoteles y hostales. Se utilizó el enfoque cualitativo de tipo descriptivo. Desde esta perspectiva, gays de dos Estados del Nordeste de Brasil fueron en- trevistados. Los relatos se presentaron a fin de mejorar la formación de categorías. En cuanto a los resultados, se consideró que la experiencia de consumo se almacena como un rendimiento positivo o negativo debido a factores relacionados con la prestación de servicios y la infraestructura. Por lo tanto, se constató que el entorno de servicios de hospitalidad influye en el consumo de los homosexuales entrevistados a punto de hacerla memorable.

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Biografía del autor/a

Yákara Vasconcelos Pereira Leite

Professora do Departamento de Agrotecnologia e Ciências Sociais da Universidade Federal Rural do Semi-Árido e doutoranda em Administração da Universidade Federal de Pernambuco (Brazil).

Juliana Pinheiro da Silva

Graduada em Hotelaria pela Universidade Federal de Pernambuco (Brazil).

Manuela Souza Constantino Oliveira

Aluna do International Master of Science in Business Administration – UCP/ FCEE.

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