El cambiante lenguaje del turismo: del monólogo al diálogo y al triálogo


  • Graham M. S. Dann



Palabras clave:

lenguaje del turismo, monólogo, modernismo, diálogo, triálogo, remodelación


Cuando empezó a desarrollarse el “lenguaje del turismo”, el turismo formaba parte del proyecto “modernista”, cuyo discurso unilateral y monológico había surgido bajo parámetros de control social. En la actualidad, sin embargo, tenemos pruebas de que este discurso ha sufrido una transformación, debido a la difusión de la comunicación digital en Internet. En efecto, existe hoy un espíritu “postmoderno”, más igualitario, abierto al diálogo e incluso al “triálogo” entre los principales interlocutores del turismo: la industria del turismo, el turista y la comunidad receptora. Por esta razón, resulta necesaria una nueva perspectiva heurística, que refleje los cambios en tan rápida evolución. A continuación, se abordará un análisis sistemático de tres modelos constitutivos, que ilustran conjuntamente el paradigma cambiante de los medios de comunicación, hoy abiertos a la mayor democratización.


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Biografía del autor/a

Graham M. S. Dann

Finnmark University College (Norway)


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Cómo citar

S. Dann, G. M. (2012). El cambiante lenguaje del turismo: del monólogo al diálogo y al triálogo. PASOS Revista De Turismo Y Patrimonio Cultural, 10(4), 59–70. https://doi.org/10.25145/j.pasos.2012.10.053