The internal structure of destination visitantion model and implications for image management

Babu P. George; Tony L. Henthorne; Alvin J. Williams

doi:10.25145/j.pasos.2013.11.037

Autores/as

Babu P. George
Tony L. Henthorne
Alvin J. Williams

DOI:

https://doi.org/10.25145/j.pasos.2013.11.037

Palabras clave:

turista, alocéntrico, midcéntrico, psicocéntrico, Plog, marketing del destino

Resumen

En la presente investigación, se reimagina el modelo de visita de Stanley Plog (1967) Psicocentrismo - Asocentrismo. El investigador descompone el modelo original del Plog e identifica cinco curvas más pequeñas en forma de campana que constituyen cinco turistas dentro de los destinos normales en gran medida preferidos por los incipientes, los destinos que están cerca del final de sus ciclos de vida se vuelven atractivos para ellos una vez más.

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Biografía del autor/a

Babu P. George

Services Area Alaska pacific University, USA
Associate Professor of Business / Services Area Alaska Pacific University, USA.

Tony L. Henthorne

University of Nevada Las Vegas, USA
Professor and Associate Dean of Tourism University of Nevada Las Vegas, USA.

Alvin J. Williams

University of South Alabama, USA
Distinguished Professor of Marketing University of South Alabama, USA.

Citas

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