Antecedentes en la decisión de compra de paquetes turísticos a Bolivia mediante internet por parte de turistas sudamericanos

Judith Vania Mercado Mercado; Judith Cavazos Arroyo

doi:10.25145/j.pasos.2020.18.007

Autores/as

Judith Vania Mercado Mercado Universidad Catolica Boliviana San Pablo
Judith Cavazos Arroyo Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0001-6538-9553

DOI:

https://doi.org/10.25145/j.pasos.2020.18.007

Palabras clave:

confianza, privacidad, actitud, turismo, decisión de compra, Compras online, paquete turístico

Resumen

Esta investigación analizó el efecto de la confianza en los paquetes turísticos en línea, la confianza en los medios de pago en línea y la preocupación por la privacidad de la información en internet sobre la actitud hacia las ofertas y promociones en línea y, el efecto de esta sobre la intención de compra de servicios turísticos mediante internet en 120 turistas sudamericanos que visitaban Cochabamba, Bolivia. Se encontró que, la confianza en los paquetes turísticos y la preocupación por la privacidad de la información afectan significativamente la actitud hacia las ofertas y promociones; sin embargo, la confianza en los medios de pago no afecta la actitud hacia las ofertas y promociones. Finalmente, la confianza en los paquetes turísticos y la preocupación por la privacidad de la información afectan indirectamente la intención de compra a través de la actitud hacia las promociones.

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Biografía del autor/a

Judith Vania Mercado Mercado, Universidad Catolica Boliviana San Pablo

Licenciada en Turismo y Hoteleria y Maestria en Marketing Management,

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