Small and medium-sized accommodation managers and opportunities for water conservation

Albert Llausàs; Josep Padullés Cubino; Anna Ribas Palom

doi:10.25145/j.pasos.2020.18.008

Autores/as

Albert Llausàs Universitat de Girona http://orcid.org/0000-0002-9135-3869
Josep Padullés Cubino Universitat de Girona http://orcid.org/0000-0002-2283-5004
Anna Ribas Palom Universitat de Girona http://orcid.org/0000-0001-5163-0561

DOI:

https://doi.org/10.25145/j.pasos.2020.18.008

Palabras clave:

Responsabilidad ambiental corporativa, Gestión ambiental, Percepción, Turismo sostenible, Ahorro hídrico

Resumen

A fin de lograr una mejora de la gestión ambiental de las pequeñas y medianas empresas de alojamiento es importante comprender los factores y motivaciones que impulsan a sus gestores a adoptar tecnologías más eficientes y prácticas ecológicamente responsables. Una muestra de 18 hoteles y campings en la destinación turística madura de la Costa Brava (España), todos ellos gestionados por empresas familiares independientes, fueron contactados para el proyecto. La investigación se basó en la combinación de encuestas y entrevistas semi-estructuradas con los máximos responsables de los establecimientos. El ahorro de agua se revela como una cuestión de baja prioridad para la mayoría de gestores, mientras que las ventajas competitivas y la competencia por el uso de agua por parte de otros grupos sociales aparecen como factores menos relevantes que en la mayor parte de la literatura científica publicada. Se concluye que incidir sobre los factores organizativos tiene un mayor potencial de transformación de las empresas para el ahorro hídrico que no los cambios que puedan realizarse a nivel estructural o tecnológico.

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