The importance of risk in destination image and its effects on behavioral intention


  • DIANA MARTÍN-AZAMI University of La Laguna
  • FRANCISCO JAVIER RAMOS-REAL University of La Laguna


Palabras clave:

Riesgo percibido, Imagen percibida del destino, Intención del turista


En este trabajo analizamos el proceso mediante el cual la decisión de visitar un destino es el resultado de evaluar su imagen, siendo el riesgo un factor importante que influye en la imagen del destino. Teniendo en cuenta la literatura previa, y considerando el carácter multidimensional de estos dos constructos, proponemos una clasificación de los diferentes enfoques que vinculan el riesgo y la imagen con la intención del comportamiento. Este trabajo, sin ser una revisión exhaustiva de la literatura, aclara el estado en el que se encuentra el estudio de este tema y brinda orientación a los investigadores en este campo.


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Biografía del autor/a

DIANA MARTÍN-AZAMI, University of La Laguna

Diana MARTIN-AZAMI is Professor of Business Organization in the department of Business Management and Economic History at the University of La Laguna. She is member of the University Institute of Business and their research fields are related to competitiveness of the tourist destinations, marketing of tourism and tourism industry.


Francisco J. RAMOS-REAL is Professor of Economics and vicedecan of the Postgraduate College at the University of La Laguna. Their main fields of research are Energy Economics and Industrial Economics. He has published more than 15 articles in academic journals indexed in WOS-JCR, most of them belonging to the first quartile of its category (Economics and Energy).


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Cómo citar

MARTÍN-AZAMI, D., & RAMOS-REAL, F. J. (2019). The importance of risk in destination image and its effects on behavioral intention. PASOS Revista De Turismo Y Patrimonio Cultural, 17(5), 915–928.