Relación de lealtad, curiosidad e imagen de destino y el papel de moderador de las variables demográficas: una investigación en el destino de Antalya

Autores/as

  • Abdullah Uslu Akdeniz University Manavgat Tourism Faculty
  • Ali İnanır Burdur Mehmet Akif Ersoy University (Turkey)
  • Özlem Dağdelen Akdeniz University, Institute of Social Sciences

DOI:

https://doi.org/10.25145/j.pasos.2020.18.044

Palabras clave:

imagen de destino , Curiosidad de Destino, Lealtad de Destino, Variables Demograficas, Antalya

Resumen

Esta investigación tiene como objetivo a determinar la relación entre las dimensiones de la imagen de destino, es decir, los recursos naturales y culturales, la infraestructura y el contexto socioeconómico, las condiciones sociales y el medio ambiente y la curiosidad del destino, y se ha llevado a cabo para analizar el efecto moderador de cambios demográficos en la relación entre la lealtad del destino y las variables demográficas. La técnica de encuesta ha sido utilizado en la investigación. Los análisis de EFA (análisis factorial explicativo), CFA (análisis factorial confirmatorio), Análisis de Slope y de Path (Pendiente) se han llevado a cabo a través de 397 encuestas recolectadas de turistas extranjeros que vienen a Antalya, Turquía. Como resultado del estudio, las dimensiones de la imagen de destino se han determinado en 3 dimensiones (los recursos naturales y culturales, la infraestructura y el contexto socioeconómico, las condiciones sociales y el medio ambiente). Se ha determinado que existen relaciones significativas entre la infraestructura y el contexto socioeconómico y las condiciones sociales y las dimensiones del medio ambiente, la curiosidad del destino y la lealtad del destino. Además, se ha determinado que el estado civil tiene un efecto de moderador en la relación entre la curiosidad del destino y la lealtad del destino

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Publicado

2020-10-12

Cómo citar

Uslu, A., İnanır, A., & Dağdelen, Özlem. (2020). Relación de lealtad, curiosidad e imagen de destino y el papel de moderador de las variables demográficas: una investigación en el destino de Antalya. PASOS Revista De Turismo Y Patrimonio Cultural, 18(4), 615-630. https://doi.org/10.25145/j.pasos.2020.18.044