Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism.

Autores/as

  • Gabriela Coronado University of Western Sydney

DOI:

https://doi.org/10.25145/10.25145/j.pasos.2014.12.002

Palabras clave:

Turismo alternativo, Pueblos indígenas, Naturaleza/Cultura Nexus, Eco -Turismo cultural, Mercantilización/autenticidad, México, Perú

Resumen

Las culturas indígenas son importantes para el turismo, pero sus propietarios han sido sistemáticamente excluidos de sus beneficios y control. Para contrarrestar esta tendencia, algunas organizaciones indígenas se están convirtiendo en agentes turísticos que ofrecen turismo ecológico alternativo. Su nicho de mercado tiene conciencia social y ecológica pero, basado en ideologías postcolonialistas, todavía espera que la cultura sea auténtica. Para tener éxito, las organizaciones indígenas necesitan manejar las tensiones entre su propia cultura e identidad, y lo que el mercado demanda. Aplicando la noción de control cultural, en este artículo evalúo cómo los proyectos alternativos en México y Perú enfrentan el desafío de mercantilizar la cultura y la naturaleza en sus propios términos. Para entender las paradojas que enfrentan, analizo sus representaciones culturales, identidades organizativas y alianzas a través de una lectura etnográfica de sus historias web.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Gabriela Coronado, University of Western Sydney

Mexican anthropologist with a PhD from the School of Social Inquiry at the University of Western Sydney, Australia. In Mexico (CIESAS) she researched for 28 years on different aspects of Mexican culture and identity, focusing on issues of intercultural communication between indigenous and non-indigenous people. Currently Senior Lecturer in the School of Business at the University of Western Sydney.

Citas

Amoamo, Maria 2007 “Maˉori tourism: Image and identity – a postcolonial perspective”. Annals of Leisure Research 10(3 -4): 454 -474.

Amoamo Maria and Thompson, Anna 2010 “(re)Imaging Maori tourism: Representation and cultural hybridity in postcolonial New Zealand”. Tourist Studies 10(1) 35-55.

Amaya Loustaunau, R. 2007 An Analysis of Stakeholder Engagement in Tourism Development in Mexico’s Chiapas Region. Doctoral Thesis, Nottingham University Business School, UK, http://edissertations. nottingham.ac.uk/1011/1/07MScLIXRA3.pdf [consulted 25/09/2010].

Babb, Florence E. 2010 The Tourism Encounter: Fashioning Latin American Nations and Histories. Stanford Stanford, California: University Press.

Berg, Ginna 2008 Zapaturismo in San Cristobal de las Casas, Mexico: Marketplace capitalism meets revolutionary tourism. Master of Arts Thesis, University of Manitoba, Winnipeg, Manitoba, Canada

Bonfil, Guillermo. 1987a. “La teoría del control cultural en el estudio de los procesos étnicos”. Papeles de la Casa Chata 2(3): 23 -43.

Bonfil, Guillermo 1987b. México profundo: una civilización negada. México: SEP -CIESAS.

Butler, R. and T. Hinch (eds) 2007 Tourism and Indigenous Peoples: Issues and Implications. Oxford: Butterworth-Heinemann.

Buultjens, Jeremy and Fuller, Don (eds) 2004 Striving for Sustainability. Case Studies in Indigenous tourism, Lismore NSW: Southern Cross University Press.

Carbó, Teresa 2001 “Regarding Reading: on a methodological approach”. Discourse & Society, 12(1): 59 -89.

Chok, Stephanie; Macbeth, Jim and Warren, Carol 2007 “Tourism as a tool for poverty alleviation: A critical analysis of Pro -Poor Tourism and implications for sustainability”. Current Issues in Tourism 10(2 -3): 144 -165.

Cole, Stroma 2006 “Cultural tourism, community participation and empowerment”. In Smith, Melanie K., and Robinson, Mike. (eds) Cultural Tourism in a Changing World: Politics, Participation and (Re) Presentation. Clevedon, UK: Channel View Publications. Pp. 89 -103.

Coronado, Gabriela 2003 Las voces silenciadas de la cultura mexicana. Identidad, resistencia y creatividad en el diálogo interétnico. Mexico D.F., México: CIESAS.

Coronado, Gabriela 2004 “The Intercultural Invention of Authenticity in a Tourist Destination, Cuetzalan, Mexico”. Tourism: International Interdisciplinary Journal 52 (2): 131 -42.

Coronado, Gabriela 2007 “The Tourist: The Invisible Third Body in The Mexican Intercultural Dialogue”. Journal of Iberian and Latin American Studies 13 (1): 39 -57.

Coronado, Gabriela 2008 “Insurgencia y Turismo: reflexiones sobre el impacto del turista politizado”. Pasos. Revista de Turismo y Patrimonio Cultural 6 (1): 53 -68. http://www.pasosonline.org/Publicados/ 6108/PS0108_5.pdf

Coronado, Gabriela 2009a “From Autoethnography to the Quotidian Ethnographer. Analysing Organizations as Hypertexts”. Qualitative Research Journal 9 (1): 3 -17.

Coronado, Gabriela 2009b “Etnografía de representaciones sociales en el ciberespacio”. Versión. 22 (3): 237 -262.

Coronado, Gabriela and Fallon, Wayne 2011 “Using Hypertext Ethnography to Understand Corporate -Stakeholder Relations in CSR”. Social Responsibility Journal Social Responsibility Journal 7 (1): 87 -103.

Coronado, Gabriela 2012 “Turismo alternativo indígena. Entre el poscolonialismo global y la lucha por el control cultural” Juárez -Sánchez, Pedro y Ramírez -Valverde, Benito (eds). Turismo Rural: Experiencias y Desafíos en América Latina, Universidad de Chapingo, México. Pp. 111 -133.

Frooman, Jeff 1999 “Stakeholder influence strategies”. The Academy of Management Review, 24 (2): 191- -205.

Goffman, Ervin 1956 The presentation of the self in everyday life. Harmondsworth, UK: Penguin.

Greathouse -Amador, Louisa 2005 “Tourism and Policy in preserving minority languages. The Cuetzalan Experience”. Review of Policy Research 22 (1): 49 -58.

Grünewald, Rodrigo de Azeredo 2002 “Tourism and Cultural Revival” Annals of Tourism Research, 29 (4): 1004–1021.

Grünewald, Rodrigo de Azeredo 2006 “Pataxo Tourism Art and Cultural Authenticity”. In Smith, Melanie K., and Robinson, Mike. (eds) Cultural Tourism in a Changing World: Politics, Participation and (Re) Presentation. Clevedon, UK: Channel View Publications. Pp. 203 -214.

Hall, Michael. and Tucker, Hazel 2004 Tourism and postcolonialism: contested discourses, identities and representations. London, UK: Routledge.

Hervik, Peter 1999 “The mysterious Maya of national geographic”. Journal of Latin American Anthropology 4(1): 166 -197.

Hodge, Bob and Kress, Gunther 1988 Social Semiotics. Oxford, UK: Polity Press.

Hodge, Bob and Kress, Gunther 1993 Language as Ideology. London, UK: Routledge.

Hodge, Bob y Mishra, Vijay 1991 The Dark Side of the Dream. Australian Literature and the Postcolonial Mind. Sydney, Australia: Allen & Unwin.

Jones, Steve (Ed.) 1999 Doing Internet Research. London, UK: Sage Publications.

Juárez Sánchez, José Pedro and Ramírez Valverde, Benito 2012 Turismo Rural. Experiencias y desafíos en Iberoamérica. México D.F., México: Colegio de Postgraduados y Mundi Prensa.

Krishnaswami, Revati and Hawley, John C. 2007 The Poscolonial and the Global. Minneapolis: University of Minnesota Press,.

MacCannell, Dean 1973 “Staged Authenticity: Arrangements of Social Space in Tourist Settings”. American Journal of Sociology 79: 589 -603.

Maldonado, Carlos 2007 Fortaleciendo redes de turismo comunitario. REDTURS en América Latina, @local. glob 4: 8 -14.

MINCETUR 2009 Importancia del desarrollo rural: El rol de MINCETUR en las Regiones. Lima, Perú Ministerio de Comercio Exterior y Turismo,. http://www.mincetur.gob.pe [consulted 18/12/2010].

Minh -ha, Trinh T. 1989 Woman, Native, Other: Writing Postcoloniality and Feminism. Bloomington: Indiana University Press.

Murthy, Dhiraj 2008 “Digital Ethnography: An Examination of the Use of New Technologies for Social Research”. Sociology 42(5): 837 -855.

Nash, Dennison 1994 “Tourism as a form of imperialism”. In Smith, Valene (ed.) Hosts and Guest: The Anthropology of Tourism. Philadelphia: University of Pennsylvania Press. Pp. 33 -47.

Nicholls, A, and Opal Ch. 2006 Fair Trade. Market ‑Driven Ethical Consumption. London: Sage.

Nielsen, Noah and Wilson, Erica 2012 “From Invisible to Indigenous -Driven: A Critical Typology of Research in Indigenous Tourism”. Journal of Hospitality and Tourism Management, 19, e5 doi:10.1017/jht.2012.6.

Norris Nicholson, Heather 2000/2001 “Defining People Differently: Claiming Space for Aboriginal Diversities In Contemporary Canada” London Journal of Canadian Studies 16: 1 -22.

Norris Nicholson, Heather. 2001 “Icons, Flagships and Identities: Aboriginal Tourism in British Columbia, Western Canada”. In Thorton, Martin and Todd, Roy (eds) Aboriginal People and Other Canadians: Shaping New Relationships, Ottawa University Press. Pp. 187 -210.

OIT -REDTURS 2007. Directrices para códigos de conducta del turismo rural comunitario en América Latina, Panamá, nov. 2005 y La Paz, mayo. http:// www.redturs.org.pe [consulted 22/08/2010]

Palacios, Carlos M. 2010 “Volunteer tourism, development and education in a postcolonial world: conceiving global connections beyond aid”. Journal of Sustainable Tourism 18(7): 861 -878.

Pérez Serrano, A. M., Juárez Sánchez, J. P., Ramírez Valverde, B. y César Arnaiz, F. 2009 “Desarrollo de capacidades como medio para fortalecer el capital humano de empresas turísticas en el medio rural: caso red de turismo alternativo Totaltikpak, A.C”. Revista de Geografía Agraria 4(7): 63 -85.

Raynolds, Laura T, Murray, Douglas L. and Wilkinson, John 2007 Fair Trade. The Challenges of transforming Globalization. New York: Routledge.

Renard, Marie Cristine. and Pérez Grovas, Victor 2007 “Fair Trade coffee in Mexico: at the centre of the debates”. Raynolds, LauraT; Murray,

Douglas L. and Ryan, C. and M. Aicken (eds) 2005 Indigenous Tourism: The Commodification and Management of Culture. Amsterdam: Elsevier. Wilkinson, John Fair Trade. The Challenges of transforming Globalization. New York: Routledge.

Said, Edward 1978 Orientalism. Harmondsworth, UK: Penguin Books.

Snyder, Ilana 1996 Hypertext: the electronic labyrinth. Melbourne, Australia: Melbourne University Press.

Wang, Ning 1999 “Rethinking authenticity in tourism experience.” Annals of tourism research 26(2): 349 -370. Westwood, Robert 2006 “International Business and Management Studies as an Orientalist Discourse: A Postcolonial Critique”. Critical Perspectives on International Business 2(2): 91 -113.

Wilson, Tamar Diana 2008 “Introduction: The Impacts of Tourism in Latin America”, Latin American Perspectives 35: 3 -20, http://lap.sagepub.com/content/ 35/3/3 [consulted 28/04/2012].

Publicado

2014-01-15

Cómo citar

Coronado, G. (2014). Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism. PASOS Revista De Turismo Y Patrimonio Cultural, 12(1), 11–28. https://doi.org/10.25145/10.25145/j.pasos.2014.12.002

Número

Sección

Artículos