Turismo sostenible en empresas turísticas vacacionales. Motivaciones y limitaciones en la implantación de medidas sostenibles en Cataluña

Narcís Martí

doi:10.25145/j.pasos.2021.19.028

Autores

Narcís Martí Escola Superior de Ciències Social i de l'Empresa (UPF)

DOI:

https://doi.org/10.25145/j.pasos.2021.19.028

Palavras-chave:

Turismo sustentável, cultura empresarial, valores organizacionais, destinos turísticos, SDG

Resumo

A implementação de medidas sustentáveis em áreas de turismo de férias tornou-se uma necessidade para assegurar a sua subsistência, mas as empresas de turismo parecem ter algumas dificuldades em implementá-las nas suas organizações. O objectivo deste artigo é analisar quais são as motivações e limitações para que uma empresa de turismo decida implementar medidas sustentáveis. Para tal, utilizámos as ferramentas propostas por duas teorias sobre comportamentos e valores individuais, a Teoria Decomposta do Comportamento Planeado e o Refinamento da Teoria dos Valores Individuais Básicos, que foram a base da análise realizada sobre os casos de três marcas turísticas no destino turístico da Catalunha. O artigo fornece uma visão sobre o comportamento, crenças e valores das empresas e dos seus gestores quando tomam medidas de sustentabilidade, e detecta as motivações e limitações que ajudam no seu envolvimento nos objectivos do destino.

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