The Hofstede model in the study of the impact of Sevilla Expo 92

Julio García del Junco; Georg Dutschke; Marina Petrucci

doi:10.25145/j.pasos.2008.06.003

Autores

Julio García del Junco
Georg Dutschke
Marina Petrucci

DOI:

https://doi.org/10.25145/j.pasos.2008.06.003

Palavras-chave:

método de caso, modelo Hofstede, eventos, cidades, eventos mundiais

Resumo

Este artigo adota uma abordagem múltipla para o estudo do impacto da Sevilha Expo 92. Começamos por identificar os valores sociais e culturais de 50 profissionais da Sevilha, utilizando o modelo Hofstede, acrescentando algumas questões exploratórias sobre o evento, permitindo compreender o impacto percebido da exposição. Em seguida, analisamos a realidade Expo 92 através do método de caso, usando informações longitudinais. Os resultados demonstram como os valores socioculturais dos habitantes de Sevilha influenciaram a Expo 92 durante a sua realização, mas também após o evento. As conclusões identificam contribuições relevantes para futuros estudos sobre eventos urbanos.

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