A framework for the evaluation of winery servicescapes: A New Zealand case

Angela McDonnell; C. Michael Hall

doi:10.25145/j.pasos.2008.06.018

Autores

Angela McDonnell
C. Michael Hall

DOI:

https://doi.org/10.25145/j.pasos.2008.06.018

Palavras-chave:

servicescape, Novo Zeland, vinho, adega

Resumo

Em um mercado cada vez mais competitivo para atrair visitantes, vinícolas são muitas vezes à procura de novos meios para melhorar a experiência do visitante. No entanto, apesar do reconhecimento da importância na literatura de turismo do vinho do ambiente em que ocorrem experiências de vinho, tem havido pouca adoção do conceito de serviço da literatura de marketing e sua adoção como um potencial ferramenta de diagnóstico. O papel utiliza o conceito para desenvolver uma ferramenta de diagnóstico potencial que pode ser usado por vinícolas e locais de adega porta para avaliar seus atributos de serviço. São fornecidos resultados preliminares que demonstram a utilidade da estrutura de serviços, mas é necessária mais investigação para testar a estrutura em diferentes ambientes de cultura e design.

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Biografia do Autor

Angela McDonnell

Angela McDonnell. Department of Management. University of Canterbury. Christchurch (New Zealand).

C. Michael Hall

C. Michael Hall Department of Management. University of Canterbury. Christchurch (New Zealand).

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