The weight of stakeholders on festival management. The case of music festivals in Italy

Angelo Presenza; Simone Iocca

doi:10.25145/j.pasos.2012.10.024

Autores

Angelo Presenza
Simone Iocca

DOI:

https://doi.org/10.25145/j.pasos.2012.10.024

Palavras-chave:

Festival de Música, Gestão de eventos, Teoria das partes interessadas, Estratégias das partes interessadas, Relações

Resumo

Mesmo que os eventos possam representar importantes motores para o desenvolvimento local, só é possível ter uma contribuição económica e social genuína quando o evento é realizado dentro de um paradigma que enfatiza a importância de interações complexas entre o proponente do evento e seus acionistas. Dentro do setor de eventos, os festivais representam um sub-campo específico que compartilham similaridades de tempo e peculiaridades em comparação com outras tipologias. Este artigo analisa o contexto italiano de festivais de música e aprofunda as relações entre o organizador do festival e atores públicos e privados usando a abordagem de gestão de stakeholders. As conclusões sugerem que os festivais italianos têm um nível razoável de empreendedorismo, uma vez que a análise revela uma boa predisposição para o uso de práticas de gestão.

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Biografia do Autor

Angelo Presenza

Assistant Professor in Organization Design, University “G. d’Annunzio”

Simone Iocca

PhD Student in Management & Business Administration, University “G. d’Annunzio”

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