Satisfacción, motivación, lealtad y segmentación de los turistas en las ciudades del Patrimonio Mundial

Tomás López-Guzmán; Jesús Claudio Pérez Gálvez; Guzmán Antonio Muñoz-Fernández

doi:10.25145/j.pasos.2018.16.005

Autores

Tomás López-Guzmán http://orcid.org/0000-0002-9687-5156
Jesús Claudio Pérez Gálvez
Guzmán Antonio Muñoz-Fernández

DOI:

https://doi.org/10.25145/j.pasos.2018.16.005

Palavras-chave:

motivação, segmentação, satisfação, fidelidade, cordoba, españa

Resumo

Este artigo apresenta os resultados de uma pesquisa sobre a motivação, satisfação e lealdade dos turistas que visitam a cidade de Córdoba (Espanha), reconhecida como Património Mundial. Os resultados vêm de um trabalho de campo que consiste em pesquisas para turistas enquanto eles estavam na cidade. A pesquisa identifica duas dimensões motivacionais em relação à visita: uma cultural e outra multimotiva, que inclui uma variedade de razões como a gastronomia ou a busca de desconexão com o cotidiano. Esta pesquisa também analisa como a motivação para visitar a cidade está relacionada com a satisfação com a visita e a fidelidade ao destino turístico.

Downloads

Não há dados estatísticos.

Referências

Abuamoud, I.N., Libbin, J., Green, J. & Alrousan, R. 2014. Factors affecting the willingness of tourists to visit cultural heritage sites in Jordan. Journal of Heritage Tourism, 9 (2), 148-165. Alonso, A.D., Sakellarios, N. & Pritchard, M. 2015. The theory of planned behaviour in the context of cultural heritage tourism. Journal of Heritage Tourism, 10(4), 399-416. Antón, C., Camarero, C. & Laguna-García, M. 2017. Towards a new approach of destination royalty drivers: satisfaction, visit intensity and tourist

motivation. Current Issues in Tourism, 20(3), 238-260.

Aziz, Y.A., Rahman, A.A., Hassan, H., & Hamid, S.H. 2015. Exploring the Islamic and halal tourism definition. Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015), 139.

Baker, D.A. & Crompton, J.L. 2000. Quality, satisfaction and behavioural intentions. Annals of Tourism Research, 27 (3), 785-804.

Barroso, C., Martín, E. & Martín, D. 2007. The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behaviour. Tourism Management, 28, 175-187.

Bigné, J.E., Sánchez, M.I., & Sánchez, J. 2001. Tourism image, evaluation variables and after purchase behavior: Inter-relationship. Tourism Management, 22, 607-616.

Breakey, N.M. 2012. Studying World Heritage visitors: The case of the remote Riversleigh Fossil Site. Visitor Studies, 15 (1), 82-97.

Chen, C. & Tsai, D. 2007. How destination image and evaluative factors affect behavioural intentions? Tourism Management, 28, 1115-1122.

Chen, C. & Chen, F.S. 2009. Experience quality, perceive value, satisfaction, and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.

Chen, C. & Chen, F. 2010. Experience quality, perceived value, satisfaction and behavioural intentions for heritage tourists. Tourism Management, 31, 29-35.

Chi, C.G.Q & Qu, H. 2008. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.

Correia, A.; Kozak, M. & Ferradeira, J. 2013. From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424.

Crompton, J.L. 1979. Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.

Cronin, J.J.; Brady, M.K. & Hult, T.M. 2000. Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.

Devesa, M., Laguna, M. & Palacios, A. 2010. The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism Management, 31(4), 547-552.

Di Giovine, M.A. 2009. The heritage-scape. UNESCO, World Heitage, and tourism. Nueva York: Lexington Book.

Finn, M., Elliott-White, M. & Walton, M. 2000. Tourism and leisure research methods: Data collection, analysis and interpretation. Harlow: Pearson Education.

Landorf, C. 2009. Managing for sustainable tourism: A review of six cultural World Heritage sites. Journal of Sustainable Tourism, 17(1): 53-70

Lee, C.K., Lee, Y.K. & Wicks, B. 2004. Segmentation of festival motivation by nationalty and satisfaction. Tourism Management, 25(1), 61-70.

McKercher, B. & Du Cros, H. 2003. Testing a cultural tourism typology. International Journal of Tourism Research, 5 (1), 45-58.

McKercher, B. & Du Cros, H. 2006. Culture, heritage and visiting attractions. In Buhalis, D. and Costa, C. (eds., pp. 211-219), Tourism business frontiers: Consumers, products, and industry. Elsevier Butterworth Heinemann, Amsterdam.

Nguyen, T.H.H. & Cheung, C. 2014. The classification of heritage visitors: a case of Hue City, Vietnam. Journal of Heritage Tourism, 9(1), 35-50.

Nyaupane, G.P. & Andereck, K.L. 2014. Visitors to cultural heritage attractions: An activity-based integrated typology. Tourism Culture & Communication, 14(1), 17-26.

Oliver, R.L. 1997. Satisfaction. A behavioral perspective on the consumer. New York:

Irwin/McGraw-Hill. Oppermann, M. 2000. Tourism Destination Loyalty. Journal of Travel Research, 39 (1), 78-84.

Park, H.Y. 2014. Heritage tourism. London: Routledge.

Pearce, P.L. 1982. Perceived changes in holiday destinations. Annals of Tourism Research, 9 (2), 145-164.

Poria, Y., Butler, R. & Airey, D. 2003. The core of heritage tourism. Annals of Tourism Research, 30, 238-254.

Prayag, G. & Ryan, C. 2011. The relationship between the push and pull factors of a tourist destination: the role of nationality-an analytical qualitative research approach. Current Issues in Tourism, 14 (2), 121-143.

Remoaldo, P.C., Vareiro, L., Ribeiro, J.C. & Santos, J.F. 2014. Does gender affect visiting a World Heritage Site?. Visitor Studies, 17 (1), 89-106.

Saipradist, A. & Staiff, R. 2007. Crossing the cultural divide: Western visitors and Interpretation at Ayutthaya World Heritage Site, Thailand. Journal of Heritage Tourism, 2 (3), 211-224.

San Martín, H. & Rodríguez del Bosque, I. 2010. Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos: un estudio aplicado a los turistas que visitan un destino vacacional. Cuadernos de Economía y Dirección de la Empresa, 13(43), 37-63.

San Martín, H., Collado, J. & Rodríguez del Bosque, I. 2013. An exploration of the effects of past experience and tourist involvement on destination loyalty formation. Current Issues in Tourism, 16(4), 327-342.

Silberberg, T. 1995. Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16(5), 361-365.

Su, M.M., & Wall, G. 2011. Chinese research on World Heritage Tourism. Asia Pacific Journal of Tourism Research, 16 (1), 75-88.

UNESCO 2013. Operational guidelines for the implementation of the world heritage convention. Retrieved from: http://whc.unesco.org/archive/opguide13-en.pdf.

Vong, L.T.-N. & Ung, A. 2012. Exploring critical factors of Macau´s Heritage tourism: what heritage tourists are looking for when visiting the city´s iconic heritage site. Asia Pacific Journal of Tourism Research, 17 (3), 231-245.

Yoon, Y. & Uysal, M. 2005. An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26 (1), 45-56.

Yuan J. & Jang, S. 2008. The effects of quality and satisfaction on awareness and behavioral intentions: exploring the role of a Wine festival. Journal of Travel Research 46 (1), 279-288.

Yuksel, A., Yuksel, F. & Bilim, Y. 2009. Destination attachment: Effects on costumer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31 (2), 274-284.