Click here to decide: The Online recomedations on buying decision the hoteliers services
DOI:
https://doi.org/10.25145/j.pasos.2015.13.038Keywords:
Virtual environment, Tourism, consumer, opinion, recommendationsAbstract
This study investigated how the opinions published in sites recomendations influence the purchase decision process of hotel services. During the data collection, the qualitative methods was used interviews with consumers and netizens who have felt influenced by opnions of others users. The results indicate that opinions posted acting relevant in the purchase decision of hotel services. The main factors to make from the netizens comments references is the credibility and trust that information seekers give it. Furthermore, we identified the process of sharing and process of searcher online information of turism services.
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