Fatores de influência das mídias sociais para escolha de destinos turísticos: revisão sistemática

Maxwell Azevedo-Ferreira; Déborah Moraes Zouain

doi:10.25145/j.pasos.2024.22.053

Authors

Maxwell Azevedo-Ferreira Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Rio Grande(UNIGRANRIO) https://orcid.org/0000-0002-8790-6483
Déborah Moraes Zouain Universidade do Rio Grande

DOI:

https://doi.org/10.25145/j.pasos.2024.22.053

Keywords:

Social Media, Decision of tourist destination, choice of tourist destinations, tourist destination

Abstract

A systematic review was conducted to investigate the influence of social media (SM) on tourist destination (TD) choices. Forty-one articles indexed in Web of Science were selected. The results highlight five emerging data categories: SM influence factors, Content Endorsers, Information Sources, Context, and User Characteristics. Various influencing factors included destination features, Quality Content, Usability, and e-WOW. Various content endorsers were found, yet no consensus on which wields greater consumer influence. Understanding diverse contexts and user profiles is crucial for formulating effective TD strategies. This research underscores the need for further studies and introduces a graphical model, the 'Social Media Azevedo-Ferreira Model,' visually illustrating the scientific literature on this subject. Market implications suggest the production of authentic content reflecting regional culture to foster connections between users and TD. Future research should explore alternative databases.

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Author Biographies

Maxwell Azevedo-Ferreira, Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Rio Grande(UNIGRANRIO)

Doutorando em Administração pela UNIGRANRIO, possui Mestrado Profissional em Administração (2015) e Graduação em Administração (2012) - ambos pela pela Universidade Federal Fluminense (UFF). Atualmente é Professor EBTT do Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ) e membro pesquisador do Grupo de Pesquisas em Administração e Desenvolvimento (GPADES/UFF) e do Grupo de Estudos Multidisciplinares em Tecnologia e Ciências (GEMTC/IFRJ). Tem experiência na área de Administração.

Déborah Moraes Zouain, Universidade do Rio Grande

Graduada em Administração pela Fundação Getúlio Vargas (FGV) no Rio de Janeiro e em Direito pela Universidade do Estado do Rio de Janeiro (UERJ). É Mestre em Educação pela Universidade Federal do Rio de Janeiro (UFRJ) e Doutora em Engenharia de Produção (COPPE/UFRJ). Pós-doutora pela UFF. Professora do Programa de Pós-Graduação em Administração da UNIGRANRIO

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