Postcards: an instrument for the dissemination of archaeological heritage?
DOI:
https://doi.org/10.25145/j.pasos.2005.03.020Keywords:
Archaeological heritage, Discourse analysis, Popularisation, PostcardsAbstract
This article analyses the archaeological heritage popularisation discourse, mainly in its visual dimension, using postcards as its object of study. The sample analysed is a representative conjunct of postcards from archaeological museums, archaeological sites and interpretation centres in Castilla y León. The principal objective is an evaluation of the kind of archaeological heritage image transmitted by this kind of product. The archaeological discipline has taken little attention on these non-official dis- courses transmitted by popular culture and souvenir industry objects, although they play an important role in the transmission of particular images about the past.
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