ACCOMMODATION - OR TOURIST HOSPITALITY - AS A POSSIBLE INTERFACE BETWEEN THE UNIVERSAL AND THE LOCAL IN THE CONTEXT OF GLOBALIZATION

Abstract

In light of the Freudian theoretical framework, the article focuses on the understanding of tourism as a human expression of the search for knowledge and pleasure in another ?other place? where the original object cannot be identified. It analyses, in the context of globalization, a dynamic interaction between the universal and the local mobilized by the reception. Even under the influence of practices tinged with the traditional, universal and marketing, the tourist experience, via reception, can become a source of knowledge, breaking territorial boundaries between welcoming and welcomed, inaugurating spaces of objective and subjective dimensions. The incipient development of the relational conditions of welcoming is identified, even among tourism professionals, making it pertinent to implement formative processes to reverse this situation, through collaboration between academia, basic education, public administration and tourism trade.