Film routes, film tourism in Mallorca: the German case
DOI:
https://doi.org/10.25145/j.pasos.2018.16.059Keywords:
cinema tours, film tourism, general cultural tourism, Ballermann 6, Hotel ParadiesAbstract
Film tourism is a new and upcoming trend in general cultural tourism responding to expectations and associations of place as created by the commercial success of a film or series. The question is whether this type of phenomenon is sustainable over time or whether, on the contrary, it is a shortlived venture and, if so, how to take advantage of it Two great German commercial hits shot in Mallorca, the film Ballermann 6 and the series, Hotel Paradies are used to attempt to illustrate the possible answers.
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