Modelo Conceptual integrativo de Destination Branding: teste empírico no Porto e Norte de Portugal
DOI:
https://doi.org/10.25145/j.pasos.2015.13.059Palabras clave:
Idendidad de marca, Imagen de marca, Calidad percibida, Satisfacción turística, Lealtad turísticaResumen
O presente estudo tem como objetivo desenvolver e testar um novo modelo conceptual de branding de destinos turísticos, incluindo e integrando os conceitos de identidade de marca (associações da marca), da imagem da marca, da qualidade percebida, da satisfação e da lealdade turística. Este estudo levanta hipóteses de relação entre estes constructos. Este artigo pretende contribuir para a conceptualização do destination branding que é identificado como um conceito crítico para a competitividade dos destinos turísticos.
Descargas
Citas
Aaker, David. 1991. “Management brand equity”. New York: The Free Press.
Aaker, David. 1996. “Building Strong Brands”. New York: Free Press.
Aaker, D. e Joachimsthaler, E. 2007. “Liderança de marca”. Lisboa: Planeta DeAgostini, SA.
Aaker, Jennifer. 1997. “Dimensions of brand personality”. Journal of Marketing Research. 34(3): 347–356.
American Marketing Association Dictionary. 2014. “Brand and brand image definitions”. Disponível em: https://www.ama.org/resources/Pages/ Dictionary.aspx?dLetter=B&dLetter=B [consultado em 10/06/2014].
Anholt, Simon. 2003. “Branding places and nations. In R. Clifton and J. Simmons R. Brands and Branding, pp. 213-226, London: The Economist Newspaper Ltd.
Bandyopadhyay, S., & Martell, M. 2007. “Does attitudinal loyalty in?uence behavioural loyalty? A theoretical and empirical study”. Journal of Retailing and Consumer Services. 14(1): 35–44.
Bigné, J., Sanchez, M. I., & Sanchez, J. 2001. “Tourism image, evaluation variables and after purchase behaviour: Interrelationship”. Tourism Management. 22(6): 607–616.
Blain, C., Levy, S., & Ritchie, B. 2005. “Destination branding: Insights and practices from destination management organizations”. Journal of Travel Research. 43: 328–338.
Buhalis, Dimitrios. 2000. “Marketing the competitive destination of the future”. Tourism management. 21(1): 97-116.
Cai, Liping. 2002. “Cooperative branding for rural destinations”. Annals of Tourism Research. 29(3): 720–742.
Echtner, C., & Ritchie, J. 1991. “The meaning and measurement of destination image”. Journal of Tourism Studies. 2(2): 2–12.
Ekinci, Y., & Hosany, S. 006. “Destination personality: An application of brand personality to tourism destinations”. Journal of Travel Research. 45(2): 127-139.
Gartner, William. 1993. “Image formation process”. Journal of Travel and Tourism Marketing, 2(3): 191–212.
Grönroos, Christian. 2004. “Marketing: gerenciamento e serviços”. Rio de Janeiro: Elsevier.
Hudson, S. e Ritchie, B. 2009. “Branding a memorable destination experience. The case of Brand Canada. International Journal of Tourism Research. 11(2): 217-228.
Keller, Kevin. 1993. “Conceptualizing, measuring, and managing customer-based brand equity”. Journal of Marketing. 57(1): 1–22.
Keller, Kevin. 2003. “Strategic brand management: Building, measuring, and managing brand equity”. Upper Saddle River, N.J: Prentice Hall.
Konecknik, M., & Gartner, W. 2007. “Customer-based brand equity for a destination”. Annals of Tourism Research. 34(2) 400–421.
Martín, H., e Bosque, I. 2008. “Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation”. Tourism Management. 29(2): 263–277.
Morgan, N., Pritchard, A., e Pride, R. 2002. Destination Branding: Creating the Unique Destination Proposition. Oxford, UK: Butterworth-Heinemann.
Nam, J., Ekinci, Y., e Whyatt, J. 2011. “Brand Equity, Brand Loyalty and Consumer Satisfaction”. Annals of Tourism Research. 38(3): 1009–1030.
Oliver, Richard. 1980. “A cognitive model for the antecedents and consequences of satisfaction decisions”. Journal of Marketing Research. 17(4): 460-469.
Oliver, Richard. 1999. “Whence consumer loyalty?”. Journal of Marketing, 63 (Special issue 1999): 33–44.
Pike, Steven. 2002. “Destination image analysis – A review of 142 papers from 1973 to 2000”. Tourism Management. 23(5): 541–549.
Pike, Steven. 2009. “Destination brand positions of a competitive set of near-home destinations. Tourism Management. 30(6): 857-866.
Prayag, Girish. 2009. “Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions: The case of Mauritius”. Journal of Travel & Tourism Marketing. 26(8): 836–853.
Qu, H., Kim, L., & Im, H. 2011. “A model of destination branding: Integrating the concepts of the branding and destination image”. Tourism Management. 32(3): 465–476.
Ramos, P., Salazar, A., Gomes, J. 2000. “Trends in Portuguese tourism: a content analysis of association and trade representative perspectives”. International Journal of Contemporary Hospitality Management. 12(7): 409-416.
Yoo, B. e Donthu, N. 2001. “Developing and Validating a Multidimensional: Consumer-Based Brand Equity Scale”. Journal of Business Research. 52(1): 1-14.
Zabkar, V., Brenc, M., e Dmitrovic, T. 2010. “Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level”. Tourism management. 31(4): 537-546.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
Los/as autores/as entienden que se realizará una comprobación de plagio-autoplagio, pudiendo retirarse el artículo en cualquier momento del flujo editorial
