Nuevas prácticas sostenibles en salud y bienestar destinos turísticos enfocados en la calidad de vida y bienestar
DOI:
https://doi.org/10.25145/j.pasos.2022.20.058Palabras clave:
Sostenibilidad, Turismo de salud y bienestar, Spa termales, calidad de vida y binestar, Gestión de destinos, Ambientes naturalesResumen
Este trabajo presenta nuevas prácticas que se pueden seguir en los destinos turísticos de salud y bienestar, con un mayor enfoque en la promoción del bienestar humano, a partir de la estrategia presentada para el Balneario Termal de Caldas da Cavaca en Portugal. En este estudio, la metodología utilizada se basó en la recolección de datos empíricos, se utilizaron cuatro técnicas, a saber, una estrategia de benchmarking, complementada con cuestionarios a gerentes de balnearios termales, y una encuesta cuestionario dirigida a los clientes y gerente de Caldas da Cavaca. En esta estrategia se definen un conjunto de 40 acciones estratégicas. Estas acciones están en línea con las políticas y estrategias definidas por los organismos públicos de toma de decisiones internacionales, nacionales, regionales y locales. En este sentido, en lo que respecta a la promoción de la calidad de vida y el bienestar, es posible destacar 14 medidas que fortalecen esta orientación. Debe posicionarse como un destino de bienestar termal innovador y atractivo que invita a un estilo de vida saludable, en un entorno tranquilo y pacífico en interacción con la naturaleza.
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Derechos de autor 2021 Ricardo Jorge da Costa Guerra, Fábia Trentin, Carolina Vila-Chã
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
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