Las actividades turísticas en la economía colaborativa ¿en qué consisten y quiénes son sus proveedores?
DOI:
https://doi.org/10.25145/j.pasos.2021.19.017Palabras clave:
Tours, actividades turísticas, economía, economía colaborativaResumen
La economía colaborativa sigue expandiéndose en el sector turístico. Aunque ya existía desde hace tiempo, la oferta de actividades turísticas en este ámbito está adquiriendo una mayor relevancia debido a la irrupción de Airbnb. En este artículo aportamos información detallada del tipo de actividades turísticas que se oferta, se compara con las actividades existentes en dos plataformas de actividades profesionales, y se analizan los proveedores teniendo en cuenta lo que la literatura de la economía colaborativa establece al respecto. Se descargaron los datos de Airbnb de cuatro comunidades autónomas españolas y se analizaron de manera cuantitativa y cualitativa. Los resultados reflejan que la economía colaborativa y la economía tradicional comparten similitudes en su oferta de actividades turísticas, a la vez que también presentan diferencias. Una buena parte de sus proveedores no tiene el perfil que tradicionalmente se les ha atribuido en la literatura sobre le economía colaborativa. A su vez, los responsables de la gestión de los destinos turísticos pueden estar tranquilos en lo referido a la percepción de sus visitantes, dado el alto nivel de satisfacción que muestran los mismos.
Descargas
Citas
Aloisi, A. (2016). Commoditized workers. Case study research on labour law issues arising from a set of ‘on-demand/gig economy’ platforms. Comparative Labor Law & Policy Journal, 37(3), 653–684.
Apte, U. M., & Davis, M. M. (2019). Sharing Economy Services: Business Model Generation. California Management Review, 61(2), 104-131.
Batle, J., Garau-Vadell, J. B., & Orfila-Sintes, F. (2019). Are locals ready to cross a new frontier in tourism? Factors of experiential P2P orientation in tourism. Current Issues in Tourism. Advanced online publication. https://doi.org/10.1080/13683500.2019.1604639.
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
Benítez-Aurioles, B. (2019). Is Airbnb bad for hotels? Current Issues in Tourism, 1-4. Advanced online publication. https://doi.org/10.1080/13683500.2019.1646226.
Berger, T., Chen, C., & Frey, C. B. (2018). Drivers of disruption? Estimating the Uber effect. European Economic Review, 110, 197-210.
Blal, I., Singal, M., & Templin, J. (2018). Airbnb’s effect on hotel sales growth. International Journal of Hospitality Management, 73, 85-92.
Botsman, R., & Rogers, R. (2011). What’s mine is yours: how collaborative consumption is changing the way we live. London: Collins.
Bryon, J. (2012). Tour guides as storytellers–from selling to sharing. Scandinavian Journal of Hospitality and Tourism, 12(1), 27-43.
Buckley, R. (2007). Adventure tourism products: Price, duration, size, skill, remoteness. Tourism Management, 28(6), 1428-1433.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97 -116.
Bulchand-Gidumal, J., & Melián-González, S. (2017). La revolución de la economía colaborativa [The revolution of the sharing economy]. Madrid: Lid Editorial.
Bulchand-Gidumal, J., Melián-González, S., & López-Valcárcel, B. G. (2019). Is the sharing economy for all? An answer based on neighbourhoods, types of hosts, and user complaints. In Information and Communication Technologies in Tourism 2019 (pp. 55-66). Springer, Cham.
Bulchand-Gidumal, J., & Melián-González, S. (2019). Why are ratings so high in the sharing economy? Evidence based on guest perspectives. Current Issues in Tourism. Advanced online publication. https://doi.org/10.1080/13683500.2019.1602597.
Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber. American Economic Review, 106(5), 177-82.
Crouch, G. I., & Ritchie, J. B. (1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3), 137-152.
Crouch, G. I., & Ritchie, J. B. (2000). The competitive destination: A sustainability perspective. Tourism management, 21(1), 1-7.
De Groen, W. P., Maselli, I., & Fabo, B. (2016). The Digital Market for Local Services: A one night stand for workers? (CEPS Special Report No. 133). Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2766220.
Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286–302.
Frenken, K., & Schor, J. (2017). Putting the sharing economy into perspective. Environmental Innovation and Societal Transitions, 23, 3-10.
Gardiner, S. (2018). The new wave of tourism experiences in the sharing economy. Paper presented at the CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research.
Guttentag, D. A., & Smith, S. L. (2017). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10.
Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose Airbnb: a motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359.
Gyódi, K. (2019). Airbnb in European cities: Business as usual or true sharing Economy? Journal of Cleaner Production, 221 (1), 536-551.
Hall, J. V., & Krueger, A. B. (2015). An analysis of the labor market for Uber’s driver-partners in the United States. Retrieved from https://assets.documentcloud.org/documents/1507970/uberstudy.pdf.
Heath, E., & Wall, G. (1992). Marketing tourism destinations: A strategic planning approach. New York: Wiley.
Ketter, E. (2019). Eating with EatWith: analysing tourism-sharing economy consumers. Current Issues in Tourism, 22(9), 1062-1075.
Kurtzman, J. (2005). Sports tourism categories. Journal of Sport Tourism, 10(1), 15-20.
Li, J., Moreno, A., & Zhang, D. J. (2015). Agent behavior in the sharing economy: Evidence from Airbnb. Ross School of Business Working Paper Series, 1298. Retrieved from https://pdfs.semanticscholar.org/9cb2/e1ad853d8cec5cb2ccd6eb3df951aa2733ac.pdf
Melián-González, S. (2018). What Do Consumers Appreciate about On-Demand Economy Workers?. Psychosociological Issues in Human Resource Management, 6(2), 29-43.
Melián-González, S., & Bulchand-Gidumal, J. (2018a). Análisis de la actividad desarrollada en el turismo colaborativo: el caso Trip4real [An analysis of the activity developed in sharing tourism: The Trip4real case]. Paper presented at AECIT conference 2018, Spain. https://aecit.org/files/congress/19/papers/171.pdf
Melián-González, S., & Bulchand-Gidumal, J. (2018b). What type of labor lies behind the on-demand economy? New research based on workers’ data. Journal of Management & Organization. Advanced online publication. https://doi.org/10.1017/jmo.2018.53.
Müller, H., & Berger, P. (2012). Benchmarking for destination management organizations: the case of Swiss cities and Alpine destination management. Tourism Review, 67(4), 26-39.
Paulauskaite, D., Powell, R., Coca‐Stefaniak, J. A., & Morrison, A. M. (2017). Living like a local: Authentic tourism experiences and the sharing economy. International Journal of Tourism Research, 19(6), 619-628.
Presenza, A., Sheehan, L., & Ritchie, J. B. (2005). Towards a model of the roles and activities of destination management organizations. Journal of Hospitality, Tourism and Leisure Science, 3(1), 1-16.
Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. Wallingford, UK: CABI Publishing.
Sainaghi, R. (2006). From contents to processes: versus a dynamic destination management model (DDMM). Tourism Management, 27(5), 1053-1063.
Saldaña, J. (2013). The coding manual for qualitative researchers. California: Sage.
Schor, J. B. (2014). Debating the Sharing Economy. Retrieved from http://www.msaudcolumbia.org/summer/wp-content/uploads/2016/05/Schor_Debating_the_Sharing_Economy.pdf.
Schor, J. B. (2017). Does the sharing economy increase inequality within the eighty percent?: findings from a qualitative study of platform providers. Cambridge Journal of Regions, Economy and Society, 10(2), 263-279.
Schor, J. B., & Attwood‐Charles, W. (2017). The “sharing” economy: labor, inequality, and social connection on for‐profit platforms. Sociology Compass, 11(8), 1-16.
Sundarajaran, A. (2014). Peer-to-Peer Businesses and the Sharing (Collaborative) Economy: Overview, Economic Effects and Regulatory Issues. Written testimony for the hearing titled The Power of Connection: Peer to Peer Businesses, January. Retrieved from http://smbiz.house.gov/uploadedfiles/1-15-2014_revised_sundararajan_testimony.pdf.
Wang, D., & Nicolau, J. L. (2017). Price determinants of sharing economy based accommodation rental: A study of listings from 33 cities on Airbnb. com. International Journal of Hospitality Management, 62, 120-131.
Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28 (1), 180–182.
Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705.
Zhang, T., Bufquin, D., & Lu, C. (2019). A qualitative investigation of microentrepreneurship in the sharing economy. International Journal of Hospitality Management, 79, 148-157.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2020 Santiago Melián González
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
Los/as autores/as entienden que se realizará una comprobación de plagio-autoplagio, pudiendo retirarse el artículo en cualquier momento del flujo editorial
