Participación de las bodegas en la promoción del turismo en línea: El caso de Texas
DOI:
https://doi.org/10.25145/j.pasos.2008.06.024Palabras clave:
enoturismo, marketing online, páginas web, región del vino, colaboración, alianzas estratégicasResumen
El turismo del vino se ha convertido en un importante conductor de negocio para muchas bodegas a lo largo de distintas regiones en el mundo, en cambio en las distintas regiones vitivinícolas de Tejas esta empezando a emerger. Este estudio ha sido conducido para investigar y analizar cómo funcio- na la eficacia de las bodegas de la región de Tejas, sobre sus propias instalaciones, así como en el con- texto regional donde operan. Un análisis específico se llevo acabo sobre las prácticas de colaboración en el marketing turístico del vino en las páginas webs de las mismas. Los resultados indican que las bode- gas proporcionan información básica al visitante pero carecen de oportunidades estratégicas sobre el mercado del turismo del vino en sus áreas de operación.
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Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
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