Innovación y emprendimiento en el turismo: el caso de un danés
DOI:
https://doi.org/10.25145/j.pasos.2009.07.030Palabras clave:
Emprendeduría, innovación, hospitalidad, PIMEs, Caso de estudioResumen
La industria del turismo está conformada por muchas pequeñas y medianas empresas (PI- MES). Además, la industria del turismo a menudo es menos innovadora que otras industrias PIMES y la falta de motivación, conocimientos y recursos son, a menudo, las principales causas por las que la esta industria no es muy innovadora. Al mismo tiempo, sin embargo, existe un vacío em cuanto a datos en relación com las PIMES y la innovación. Con el fin de contribuir a la provisión de esta carencia de co- nocimiento, el presente documento se basa en el caso de una empresa innovadora. El estudio revela una serie de causas que la han llevado a obtener esta característica y, además, sugiere cómo estos hallazgos pueden trascender el caso de la citada empresa.
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