Imagen de destino: Orígenes, desarrollos e implicaciones
DOI:
https://doi.org/10.25145/j.pasos.2011.09.027Palabras clave:
gestión turística, marketing, imagen de marca, imagen de destinos turísticosResumen
O objeto de estudo do artigo é o conjunto arquitetônico e paisagístico de Igarassu, mais especificamente as inter-relações entre patrimônio cultural, turismo e gestão pública no sítio his- tórico. O trabalho de campo mostrou que o atual padrão de exploração turística é um instrumento de desvalorização e deterioração desse patrimônio, deixando reduzidos benefícios à cidade. Isso é resultado do controle externo do fluxo de turistas e visitantes, bem como da falta de controle e regu- lação públicos efetivos da prefeitura municipal. Considerando as características do mercado turís- tico, especificamente das agências e guias de turismo, e da gestão pública em Igarassu, avaliam-se como improváveis mudanças relevantes nas inter-relações supracitadas, pelo menos a curto e médio prazo.
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Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
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Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
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