Imágenes de destinos turísticos seguros en los Estados Unidos en manos de afroamericanos
DOI:
https://doi.org/10.25145/j.pasos.2013.11.043Palabras clave:
afroamericano, destino seguro, USA, experiencia pasada, seguridad personal, imagenResumen
Garantizar un destino seguro es un factor esencial en la toma de decisiones de los viajeros, así como en el éxito del destino. Las crisis recientes han amenazado las percepciones de seguridad relacionadas con el turismo. En tales circunstancias, se pueden producir imágenes negativas del destino y se pueden alterar las elecciones del mismo. Por lo tanto, comprender el efecto de las percepciones de riesgo en la imagen del destino es una corriente de investigación necesaria. Este estudio examinó las percepciones de seguridad de los viajeros afroamericanos en relación con los tres principales destinos turísticos estatales de los Estados Unidos. Los factores que influyeron en las percepciones de un destino seguro variaron entre los destinos. Sin embargo, la experiencia de viajes anteriores y la percepción de la probabilidad de una crisis relacionada con la salud fueron predictores significativos de las percepciones de un destino seguro.
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