When the tourism package was an element of tourism innovation
DOI:
https://doi.org/10.25145/j.pasos.2009.07.029Keywords:
tourism package, innovation, shumpeter, majorcaAbstract
In this piece we present a historic example of a radical two-fold innovation. Since the failure of a groundbreaking corporate business plan, a luxury hotel in Spain in 1903, caused the introduction of a second innovation: tourist packages. We analyze here the novel elements that were derived from the first grand Spanish business plan focused on satisfying the demand for European vacation tourism.
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